How To Build a List in PropStream

Introduction

This tutorial will guide you through the process of building a lead list in PropStream. Whether you are a real estate professional or just starting out, creating a targeted lead list is essential for your marketing strategy. This guide will cover how to set your search criteria, apply filters, and manage your lists effectively.

Step 1: Set Your Search Criteria

• Start by logging into your PropStream account.
• Navigate to the search feature and begin by applying foundational search criteria.
• Ensure you eliminate unwanted results by:
  • Excluding commercial properties.
  • Excluding corporate owners.
• Choose the type of properties you wish to target:
  • Residential single-family homes.
  • Condos.
  • Individual owners.

Step 2: Apply Filters for Targeting

• Determine your business strategy for targeting:
  • On-market properties (currently listed for sale).
  • Off-market properties (not officially listed).
• Add additional filters to identify motivated sellers:
  • For example, use the pre-foreclosures quick list to find potential leads.
• Review the results, which will be displayed both on the map and in a list format to the right.

Step 3: Select and Add Leads to Your List

• After reviewing the property results, select the leads you want to include.
• Click on the option to add selected properties to a new marketing list.
• Create a new list and assign it a clear name that reflects the filters you applied and the targeted area.

Step 4: Manage Your Marketing Lists

• Keep in mind that adding properties to your list will count against your monthly quota.
• Navigate to the My Properties tab to view your newly created lists.
• Here you can manage your favorites, marketing lists, and mobile favorites for easy access.

Conclusion

By following these steps, you can successfully build a targeted lead list in PropStream that aligns with your marketing goals. Remember to regularly review and update your lists to ensure they remain relevant to your strategy. Start your 7-day free trial today to explore the full capabilities of PropStream and enhance your real estate business!