How to Create Content Pillars for Your Social Media Strategy

Step-by-Step Tutorial: Creating Content Pillars for Your Small Business

1. Define Your Content Pillars:

• Understand that content pillars are a way to categorize and systematize your content.
• Content pillars help in creating content consistently aligned with your business goals.
• Avoid confusing content pillars with content goals like education, inspiration, or promotion.
• Example content pillars: Content creation tips, small business tips, content strategy, content systems, and content goals.

2. Align Content Pillars with Days of the Week:

• Assign a content pillar to each day of the week to ensure strategic alignment with your audience and business goals.
• Consider when your audience is most engaged, such as posting heavy-hitting content towards the end of the week.
• Tailor your content based on your audience's weekly activities and preferences.

3. Examples of Content Pillars:

• For a hairstylist: DIY hairstyles, hair education, curly hair tips, products used, and client transformations.
• For a social media manager: Social media tips, client results, content creation ideas, and transformation stories.
• Align your content with the days of the week when your target audience is most active and engaged.

4. How to Determine Your Content Pillars:

• Analyze your top-performing content using analytics tools on platforms like Instagram, TikTok, or Twitter.
• Identify patterns in what type of content resonates the most with your audience.
• Write down your top-performing content ideas and start brainstorming related content ideas.
• Aim to generate at least 50 different content ideas related to your expertise or business.

5. Categorize Your Content Ideas:

• Use color highlighters or different text colors in Google Sheets to categorize your content ideas.
• Group together related content ideas under specific content pillars.
• This categorization process will help you formulate your content pillars effectively.

6. Implement Your Content Pillars:

• Create a content calendar based on your content pillars aligned with specific days of the week.
• Ensure that each piece of content you create fits into one of your defined content pillars.
• Regularly review and adjust your content pillars based on the performance and feedback from your audience.

By following these steps, you can create a structured and strategic approach to developing content pillars for your small business, leading to a more organized and effective content creation process aligned with your business goals.