Cómo crear una tienda en Instagram

Introduction

In this tutorial, we will guide you through the process of creating an Instagram shop. This is an excellent way to showcase and sell your products directly through the platform, making it easier for customers to discover and purchase from you. Whether you're a small business owner or a creative entrepreneur, setting up your Instagram store can enhance your online presence and boost sales.

Step 1: Set Up a Business Account

• Go to your Instagram profile.
• Tap on the three lines in the top right corner.
• Select "Settings."
• Choose "Account" and then "Switch to Professional Account."
• Pick “Business” as your account type.
• Complete the required information, including your business category and contact details.

Step 2: Connect to a Facebook Page

• Navigate back to "Settings."
• Click on "Business" and then "Linked Accounts."
• Select "Facebook" and log in to your Facebook account.
• Make sure to link to a Facebook Page that you manage, as this is necessary for setting up your shop.

Step 3: Create Your Product Catalog

• Use Facebook Business Manager to create a product catalog.
• In Business Manager, go to “Commerce Manager.”
• Select “Data Sources” and then “Catalogs.”
• Click on “Create Catalog” and follow the prompts to add your products.
• You can upload products manually or use a data feed.

Step 4: Enable Instagram Shopping

• After your catalog is set up, go back to Instagram.
• In “Settings,” select “Business” then “Shopping.”
• Choose the catalog you created.
• Submit your account for review. This process may take a few days.

Step 5: Tag Products in Your Posts

• Once approved, you can start tagging products in your posts.
• Create a new post as usual.
• After editing your photo, tap “Tag Products.”
• Search for the products from your catalog and tag them.
• Share your post to make your products visible to your followers.

Step 6: Promote Your Shop

• Use Stories and Reels to showcase your products.
• Create engaging content that encourages users to visit your shop.
• Consider using Instagram Ads to reach a broader audience and drive traffic to your store.

Conclusion

Creating an Instagram shop is a straightforward process that can significantly enhance your business’s visibility and sales. By following these steps, you'll be well on your way to engaging with customers directly on Instagram. Remember to keep your content fresh and interact with your audience for the best results. Happy selling!