Chewy.com Supplier | How to Sell to Chewy.com | Sell Products to Chewy.com | Chewy.com Vendor

Introduction

This tutorial provides a comprehensive guide on how to become a supplier for Chewy.com, a leading online retailer specializing in pet products. If you are looking to sell your products to Chewy.com, this step-by-step guide will help you understand the process, identify if your products are a good fit, and offer strategies for successfully selling to this retailer.

Step 1: Determine Product Fit for Chewy.com

• Research Chewy's Product Range: Familiarize yourself with the types of products Chewy sells, focusing on categories that align with your offerings such as pet food, toys, grooming products, etc.
• Assess Your Product's Unique Selling Proposition (USP): Identify what makes your product stand out. Consider factors like quality, price, and packaging.
• Evaluate Market Demand: Conduct market research to ensure there is a demand for your product in the pet supply sector.

Step 2: Prepare Your Product for Retail

• Ensure Retail-Ready Packaging: Your product packaging should be appealing and compliant with retail standards. It should include necessary information like ingredients, usage instructions, and UPC codes.
• Develop a Pricing Strategy: Set a competitive price that reflects the value of your product while allowing for retailer margins.
• Create Marketing Materials: Prepare sell sheets or product catalogs that highlight key features, benefits, and pricing.

Step 3: Contact Chewy.com

• Identify the Right Contacts: Use resources like LinkedIn or the Chewy.com website to find the appropriate buyer or category manager for your product.
• Craft a Professional Introduction: Write a concise and compelling email introducing yourself and your product. Include your USP and why your product would be a great addition to Chewy's lineup.
• Follow-Up: If you don’t receive a response, it’s acceptable to follow up after a week or two.

Step 4: Prepare for Negotiations

• Understand Terms and Conditions: Familiarize yourself with retail terms, including payment terms, return policies, and shipping requirements.
• Be Ready to Discuss Volume and Pricing: Be prepared to negotiate order quantities and pricing based on Chewy's needs and your margins.
• Be Professional and Flexible: Approach negotiations with a collaborative mindset. Be willing to adjust your offering to meet Chewy's expectations.

Step 5: Build a Relationship with Chewy

• Communicate Regularly: Maintain open lines of communication with your contact at Chewy. Regularly update them on product availability and promotions.
• Seek Feedback: Request feedback on your products and be willing to make adjustments based on customer and retailer responses.
• Leverage Chewy’s Marketing: If successful, ask how you can participate in Chewy’s marketing initiatives, such as promotions or featured product placements.

Conclusion

Selling your products to Chewy.com can be a rewarding venture if approached strategically. By ensuring your products are retail-ready, effectively communicating with Chewy's team, and building a strong business relationship, you can increase your chances of success. Begin by researching Chewy's product offerings, preparing your products, and reaching out to the right contacts to start your journey as a supplier.