Jancovici démolit l'actionnariat

Introduction

This tutorial discusses how to persuade shareholders to adopt environmentally friendly strategies, drawing insights from Jean-Marc Jancovici's talk. Jancovici emphasizes the importance of aligning corporate actions with environmental goals and offers practical steps to achieve this within companies like Orange.

Step 1: Understand the Shareholder Structure

To effectively influence shareholders, it’s crucial to grasp the ownership distribution within the company.

• Identify Major Shareholders:

  • State: 23%
  • Employees (e.g., Orange staff)
  • Institutional Investors (e.g., BlackRock)
  • Floating shares

• Recognize Influence Points:

  • Employees can be powerful allies in advocating for change, especially when they act collectively.

Step 2: Advocate for Shareholder Ownership

Encouraging shareholders to take ownership of their companies can facilitate more environmentally friendly policies.

• Promote Employee Ownership:

  • Highlight the benefits of having employees as shareholders. When employees own shares, they are more likely to support sustainable practices.

• Encourage Direct Ownership:

  • Propose that shareholders consider personal investments that align with sustainability to ensure their interests are represented.

Step 3: Engage in Active Dialogue

Creating a conversation around environmental issues is vital to shifting shareholder perspectives.

• Organize Meetings and Discussions:

  • Set up forums for dialogue between employees and shareholders about environmental strategies.

• Present Data and Case Studies:

  • Use real-world examples, like Yvon Chouinard's decision to redirect profits to a foundation, as a compelling narrative to motivate change.

Step 4: Mobilize Collective Action

Collective action can significantly enhance the impact of efforts to influence shareholder strategies.

• Join or Form Advocacy Groups:

  • Engage with organizations like Extinction Rebellion or local environmental groups to amplify your voice.

• Utilize Online Platforms:

  • Leverage social media and other online tools to spread awareness and gather support for your cause.

Step 5: Explore Financial Alternatives

Changing banks or investment strategies can help align financial practices with environmental goals.

• Research Ethical Banks:

  • Consider switching to banks known for supporting sustainable initiatives, such as those listed on Change de Banque.

• Invest in Sustainable Projects:

  • Encourage shareholders to invest in green technologies or companies with strong environmental commitments.

Conclusion

To persuade shareholders to support environmentally friendly strategies, understand the shareholder structure, promote ownership, engage in dialogue, mobilize collective action, and explore financial alternatives. By implementing these steps, you can contribute to a corporate culture that prioritizes sustainability and responsibility. Consider exploring the suggested resources for further action and collaboration.