Les BASES d'Odoo V16 #31 : le module EMAIL MARKETING

Introduction

This tutorial will guide you through the essential steps of using the Email Marketing module in Odoo V16.0. You will learn how to manage your email campaigns effectively, create newsletters, and track your marketing links. By the end of this guide, you'll be equipped with the skills to enhance your email marketing efforts using Odoo.

Step 1: Explore the Features of the Email Marketing Module

Familiarize yourself with the key functionalities of the Email Marketing module within Odoo.

• Campaign Creation: Easily design and launch email campaigns.
• List Management: Use mailing lists and specific criteria to target your audience effectively.
• Tracking: Monitor the performance of your email links and campaigns.

Step 2: Install the Email Marketing Module

To start using the Email Marketing module, you need to install it in your Odoo database.

1. Navigate to the Odoo apps.
2. Search for "Email Marketing."
3. Click on the install button.
4. Confirm the installation process.

Step 3: Configure Your Email Marketing Settings

Before launching campaigns, set up your email marketing parameters.

• Email Server Configuration: Ensure your SMTP settings are correctly configured.
• Default Sender Email: Choose a sender email for your campaigns.
• Campaign Parameters: Adjust settings such as tracking options and unsubscribe links.

Step 4: Create a Newsletter

Follow these steps to quickly create a newsletter in Odoo V16.0.

1. Go to the Email Marketing module.
2. Click on "Create" to start a new newsletter.
3. Fill in the subject and choose a template.
4. Customize the content using the built-in editor.
5. Save your newsletter.

Step 5: Create a Mailing List and Import Contacts

Building your audience is crucial for effective marketing.

1. Navigate to the "Mailing Lists" section.
2. Click on "Create" to start a new list.
3. Name your list and add a description.
4. Import contacts by selecting the import option and uploading a CSV file with your contact details.
5. Ensure contacts are verified before sending campaigns.

Step 6: Send a Newsletter from Your Website or Online Store

You can also send newsletters based on subscriptions from your website or online store.

1. Set up a subscription form on your website.
2. Connect the form to your mailing list in Odoo.
3. Automate the process of adding new subscribers to your email list.
4. Use this list to send out newsletters directly.

Step 7: Track Your Email Campaign Links

Tracking is essential to understand your campaign performance.

1. Go to the "Reports" section of the Email Marketing module.
2. Utilize tracking features to analyze link performance.
3. Monitor metrics such as open rates, click rates, and conversions.
4. Adjust future campaigns based on the insights gained.

Conclusion

You've now covered the foundational steps to utilize the Email Marketing module in Odoo V16.0. From installation to tracking your campaigns, these steps will help you enhance your email marketing strategies. For further learning, consider exploring related Odoo modules to integrate with your email marketing efforts, such as CRM or Contacts. Happy marketing!