$350k with a local newsletter business — with Ryan Sneddon of Naptown Scoop

Step-by-Step Guide to Starting a Local Newsletter Business

Step 1: Understand the Potential Revenue and Impact

• Ryan Sneddon from Naptown Scoop emphasizes the significant revenue and impact potential of a local newsletter business.
• Consider the revenue generation per subscriber, aiming for a target like $350,000 a year with a dedicated subscriber base.

Step 2: Start Your Own Local Newsletter

• Decide on the frequency of your newsletter, whether daily, weekly, or less often, based on your town's size and your capacity.
• Ensure your newsletter is well-informed about the city, including inside jokes, important events, and local flavor.

Step 3: Know Your City Well

• Familiarize yourself with the city by immersing yourself in local events, activities, and happenings.
• Build connections within the community to gather authentic and relevant content for your newsletter.

Step 4: Identify the Benefits and Challenges

• Understand the benefits of running a local newsletter, such as revenue potential, social capital, and owning an audience in your town.
• Be prepared for challenges like content creation, growth strategies, and maintaining a consistent presence in the community.

Step 5: Monetize Your Newsletter

• Explore monetization opportunities such as advertising, events, physical product sales, and partnerships.
• Consider leveraging your newsletter to launch other local service businesses or events for additional revenue streams.

Step 6: Establish a Consistent Schedule

• Commit to a regular schedule for your newsletter and maintain discipline in producing content.
• Aim for long-term success by staying dedicated to your newsletter over time and adapting to the evolving needs of your audience.

Step 7: Connect with Ryan Sneddon and Naptown Scoop

• Visit Naptown Scoop's website at naptownscoop.beehive.org to see an example of a quality local newsletter.
• Reach out to Ryan Sneddon for consultation or collaboration opportunities by sending a direct message through his preferred communication channels.

By following these steps and insights from Ryan Sneddon's journey with Naptown Scoop, you can start and grow a successful local newsletter business in your community.