How To Do Keyword Research for Instagram (Find BEST Hashtags Fast)

Introduction

This tutorial will guide you through the process of conducting keyword research for Instagram. By finding the best keywords and hashtags, you can enhance your posts' visibility and engagement. This is crucial for Instagram SEO, helping you reach a broader audience and improve your content strategy.

Step 1: Install Keywords Everywhere

• Go to the Keywords Everywhere website: keywordseverywhere.com.
• Download and install the browser extension for your preferred web browser.
• Create an account and make sure to get your API key to activate the extension.

Step 2: Conduct Keyword Research

• Open Instagram and use the search bar to input a general topic or niche relevant to your content.
• Look at the suggestions that Instagram provides as you type. This gives you a list of popular related keywords.
• Take note of these keywords as they reflect what users are searching for on the platform.

Step 3: Analyze Hashtags

• In the search results, switch to the “Tags” section to see relevant hashtags.
• Click on each hashtag to view its popularity and recent posts.
• Record the number of posts associated with each hashtag, which indicates its popularity and reach.

Step 4: Use Keywords Everywhere for Insights

• With the Keywords Everywhere extension active, search for your chosen keywords on Google.
• Analyze the related keywords and search volume data provided by the extension.
• This information can help you identify additional keywords and hashtags that may not be immediately visible on Instagram.

Step 5: Create a Hashtag Strategy

• Combine high-volume, relevant hashtags with niche-specific ones to target your audience effectively.
• Aim for a mix of broad and specific hashtags, for example:
  • Broad: #fitness
  • Specific: #homeworkouts
• Limit your hashtags to 10-30 per post for optimal engagement.

Step 6: Monitor Performance

• After posting, track the performance of your hashtags and keywords using Instagram Insights.
• Evaluate metrics such as reach, impressions, and engagement to assess which hashtags are most effective.
• Adjust your hashtag strategy based on performance data to improve future posts.

Conclusion

By following these steps, you can effectively conduct keyword research for Instagram and find the best hashtags to enhance your content's visibility. Remember to regularly update your keyword and hashtag strategy based on performance metrics, ensuring your posts continue to reach a wider audience. Start implementing these techniques today to optimize your Instagram SEO efforts.