Death of the Follower & the Future of Creativity on the Web with Jack Conte | SXSW 2024 Keynote

Step-by-Step Tutorial: Navigating the Changes in the Creative Industry

Step 1: Identify Your Core Audience

• Identify your true fans and invest in building a deeper connection with them.
• Engage with your core audience through various platforms like email lists, Discord, or Patreon to foster a vibrant and energized community.

Step 2: Create Meaningful and Engaging Content

• Focus on creating content that resonates with you and your audience rather than solely catering to algorithms or trends.
• Aim to produce high-quality, timeless content that reflects your unique perspective and experiences.

Step 3: Diversify Your Revenue Streams

• Utilize platforms like Patreon to offer various products or services such as digital downloads, courses, or live experiences to monetize your work.
• Engage with fans who may not be ready for a subscription model through options like free memberships or one-time purchases.

Step 4: Foster Community Engagement

• Encourage fan interaction and participation by organizing live events, contests, or exclusive experiences to strengthen the bond with your audience.
• Utilize tools like Discord or Moment for live experiences to enhance community engagement and build a loyal fan base.

Step 5: Stay True to Your Creative Vision

• Define your artistic goals and values to maintain focus on what truly matters to you as a creator.
• Avoid getting swayed by external metrics or trends and prioritize creating content that aligns with your artistic vision and purpose.

Step 6: Embrace Change and Adaptation

• Stay informed about industry shifts and technological advancements to adapt your strategies and platforms accordingly.
• Keep abreast of emerging platforms and technologies that support deeper connections and engagement with your audience.

By following these steps and staying true to your creative vision, you can navigate the evolving landscape of the creative industry and build a strong and engaged community around your work.