7 Google Ad Hacks For Service Businesses

Step-by-Step Tutorial: Boosting Google Ads Campaign Performance for Service Businesses

1. Select the Right Bidding Strategy:

   • Start by focusing on clicks instead of conversions when setting up a new Google Ads campaign.
   • Once your campaign has generated at least 30 leads, switch the bidding strategy to conversions.
   • This allows Google to analyze your conversion data more effectively.

2. Set the Correct CPC (Cost Per Click):

   • Use Google Keyword Planner to determine the top of the page bid for your keywords.
   • Set your CPC slightly higher than the top bid to outbid your competition and gain a competitive edge.

3. Ensure Conversion Tracking is Set Up Correctly:

   • Limit the number of conversion trackers to actions that lead to sales, such as thank you page conversions and call extensions.
   • Analyze the data from these actions to optimize your ads for better performance.

4. Create a Negative Keyword List:

   • Include negative keywords to prevent your ads from showing up for irrelevant searches.
   • Add terms related to products or services you do not offer, as well as the names of competitors.

5. Utilize Dedicated Landing Pages:

   • Direct your ads to dedicated landing pages that are focused on converting visitors.
   • Keep the landing page free of distractions and provide all necessary information in one place to encourage lead generation.

6. Turn Off Partner Network Settings:

   • Disable the Partner Network settings to focus on showing ads to users who are more likely to convert.
   • For service-based businesses, turning off these options can lead to better results in terms of conversions.

7. Improve Ad Quality Score:

   • Aim to keep your quality score above five for better ad performance.
   • Tailor your ad copy and landing pages to match the keywords and search intent of your target audience.

8. Monitor and Optimize:

   • Regularly monitor the performance of your Google Ads campaign.
   • Make adjustments based on the data collected from conversion tracking and ad performance metrics.

By following these seven tips, you can significantly boost the performance of your Google Ads campaign for service businesses. Implementing these strategies can help you generate more leads and improve the effectiveness of your ad spend.