Badania UX w małej firmie – jednoosobowy zespół UX – rozmowa z Antoniną Oraczewską

Tutorial: Conducting UX Research in a Small Company - One-person UX Team

In this tutorial, we will cover the key insights shared in the video titled "Badania UX w małej firmie – jednoosobowy zespół UX – rozmowa z Antoniną Oraczewską" by Antonina Oraczewska on the Zebza channel. The video discusses the challenges and strategies of working as a solo UX designer and researcher in a small company. Let's dive into the tutorial:

Overview:

Antonina Oraczewska, a designer working on the Du Chinese app, shares her experience of juggling multiple responsibilities in a small international product company. She talks about conducting qualitative research, UX and UI design, implementation support, marketing, development strategy, and process improvements.

Steps:

1. Understanding the Role: As a one-person UX team in a small company, it's crucial to understand the breadth of responsibilities, from research to design and strategy.

2. Organizing Work: Create a structured workflow to manage various tasks efficiently. Use tools like project management software, design tools, and communication platforms to streamline your work.

3. Utilizing Tools: Antonina mentions using tools for qualitative research, UX design, implementation support, and marketing. Explore tools like user testing platforms, design software, and analytics tools to enhance your workflow.

4. Setting Boundaries: Know when to say stop and prioritize tasks effectively. Balancing multiple roles can be challenging, so setting boundaries and managing workload is essential.

5. Continuous Learning: Antonina emphasizes the importance of continuous learning and staying updated with industry trends. Engage in professional development activities, attend webinars, and join relevant communities to enhance your skills.

6. Networking: Connect with professionals in the UX industry through platforms like LinkedIn and Instagram. Networking can provide valuable insights, collaboration opportunities, and support in your UX journey.

7. Podcasting: Antonina mentions creating podcast episodes on design-related topics. Explore podcast platforms like Spotify, Google Podcasts, and Apple Podcasts to share your insights and engage with a wider audience.

8. Stay Informed: Subscribe to newsletters and follow social media channels to stay updated on UX trends, events, and resources. Zebza's newsletter and Instagram are recommended sources for staying informed.

9. Professional Development: Consider taking online courses to enhance your UX skills. The Interaction Design Foundation offers UX design courses with a discount through the provided link.

Conclusion:

In conclusion, working as a one-person UX team in a small company requires effective organization, utilization of tools, setting boundaries, continuous learning, networking, and staying informed about industry trends. By following these steps and strategies shared by Antonina Oraczewska, you can navigate the challenges of being a solo UX designer and researcher successfully.

Feel free to explore the provided links in the description for additional resources and insights shared in the video.