Controversy Sells

Introduction

In this tutorial, we will explore the concept of "controversy sells" as discussed in the video by Keira Lhotan. Understanding how controversy can be leveraged in marketing and content creation can enhance your engagement and reach. This guide will provide actionable steps to effectively incorporate controversy into your strategies while maintaining authenticity and sensitivity.

Step 1: Identify Relevant Controversial Topics

• Research current events and trends that resonate with your audience.
• Use social media platforms and forums to gauge public opinion on various issues.
• Consider areas where your brand or message might intersect with controversial themes.

Step 2: Analyze Your Audience's Sensitivity

• Assess the demographics and psychographics of your audience.
• Understand what topics may be too sensitive or polarizing for your followers.
• Use surveys or polls to gather insights about your audience's views.

Step 3: Craft Your Message Carefully

• Frame your message to highlight the controversy without being disrespectful.
• Use persuasive language to draw attention while remaining fact-based.
• Ensure your message aligns with your brand values and mission.

Step 4: Utilize Multiple Platforms for Engagement

• Share your controversial content across various channels (social media, blogs, podcasts).
• Engage with comments and discussions to foster a community around the topic.
• Use visuals or infographics to present your viewpoint compellingly.

Step 5: Monitor Reactions and Adapt

• Keep track of engagement metrics such as likes, shares, and comments.
• Be prepared to respond to negative feedback or criticism constructively.
• Adjust your strategy based on audience reactions and evolving conversations.

Step 6: Maintain Authenticity

• Ensure your content remains authentic and true to your brand identity.
• Avoid sensationalism purely for views; focus on meaningful engagement.
• Build trust by being transparent about your motives and perspectives.

Conclusion

Leveraging controversy in your content strategy can effectively engage your audience and increase visibility. By identifying relevant topics, understanding your audience, crafting thoughtful messages, and maintaining authenticity, you can navigate the contentious landscape of modern marketing. Remember to monitor reactions and adapt as necessary, ensuring your approach aligns with your brand values. Consider exploring this strategy further by experimenting with different topics and formats to see what resonates best with your audience.