BREVO 2025: ¿Cómo Crear y Publicar Campañas de Email?

Introduction

This tutorial will guide you through the process of creating and publishing effective email campaigns using Brevo (formerly known as Sendinblue). Whether you're a beginner or looking to optimize your email marketing strategy, this step-by-step guide will help you add contacts, design campaigns, set important configurations, and analyze your results for impactful outcomes.

Step 1: Adding Contacts to Your List

To kick off your email campaign, you first need to build a contact list.

• Access Contacts Section: Log in to your Brevo account and navigate to the "Contacts" section.

Add New Contacts

• Click on the option to add a new contact.
• Fill in the required information such as name, email address, and any additional details relevant to your marketing strategy.

Importing Contacts

• If you have a large list, consider importing contacts from a CSV file.
• Ensure your CSV file is formatted correctly with headers like Name and Email.

Step 2: Creating Your Email Campaign

Once your contacts are in place, you can start creating your email campaign.

• Navigate to Campaigns: Click on the "Campaigns" tab in your dashboard.

Start a New Campaign

• Select the option to create a new campaign.
• Choose a name for your campaign that reflects its content or purpose.
• Select Campaign Type: Decide whether you want to create a regular email or an automated campaign.

Step 3: Designing Your Campaign for Maximum Effectiveness

Now it's time to make your email visually appealing and engaging.

Choose a Template

• Brevo offers various templates. Select one that aligns with your campaign goals.

Customize Your Design

• Use the drag-and-drop editor to add elements like images, text blocks, buttons, and social media links.
• Keep your design simple and mobile-friendly.

Personalize Content

• Use personalization tags to address recipients by name or tailor content to their interests.

Step 4: Configuring Additional Campaign Settings

Before publishing, ensure all settings are correctly configured.

Set Up Subject and Preview Text

• Write a compelling subject line that encourages opens.
• Include preview text that complements the subject line.

Select Audience

• Choose the contact list or segment you want to send the campaign to.

Schedule or Send Immediately

• Decide if you want to send the email immediately or schedule it for a later time.

Step 5: Publishing Your Email Campaign

You’re almost there!

Review Your Campaign

• Check all elements of your campaign for errors or omissions.
• Use the preview feature to see how your email will look on different devices.

Hit Send

• Once satisfied, click the "Send" button to launch your campaign.

Step 6: Analyzing Campaign Performance

After your campaign has been sent, it's important to analyze its effectiveness.

Access Campaign Reports

• Go to the "Reports" section to view detailed analytics.

Metrics to Review

• Focus on open rates, click-through rates, and bounces.
• Assess which links were clicked most frequently to understand user engagement.

Learn and Optimize

• Use insights from your campaign performance to improve future campaigns.
• Experiment with different subject lines, designs, and send times based on your findings.

Conclusion

Creating and publishing email campaigns using Brevo is a straightforward process that can significantly enhance your marketing efforts. By following these steps—adding contacts, designing engaging emails, configuring settings, publishing, and analyzing performance—you'll be well on your way to running successful email marketing campaigns. Remember to keep testing and optimizing your strategies for the best results. Happy emailing!