Bedah BMC (Business Model Canvas) - Muri Handayani

Introduction

This tutorial will guide you through the Business Model Canvas (BMC), a strategic management tool that helps you visualize and assess your business model. Understanding and using the BMC can enhance your business planning, enabling you to identify strengths, weaknesses, and opportunities.

Step 1: Understand the Components of the Business Model Canvas

Familiarize yourself with the nine building blocks of the BMC. Each component represents a key aspect of your business.

• Customer Segments: Define who your customers are.
• Value Propositions: Identify what value you are providing to your customers.
• Channels: Determine how you will deliver your value propositions to your customers.
• Customer Relationships: Decide the type of relationship you will establish with your customers.
• Revenue Streams: Outline how your business will earn money.
• Key Resources: List the most important assets required to make your business model work.
• Key Activities: Identify the main actions your business must take to operate successfully.
• Key Partnerships: Recognize who your partners and suppliers are.
• Cost Structure: Analyze the costs involved in operating your business model.

Step 2: Fill Out the Business Model Canvas

Use a template to start filling in each section of the BMC. You can either draw it out on paper or use digital tools. Follow these steps:

1. Start with Customer Segments: Identify and write down distinct groups of people or organizations you aim to reach.
2. Define Value Propositions: Clearly articulate the unique value your product/service offers to each customer segment.
3. Establish Channels: List the ways you will communicate and reach your customers (e.g., online, retail, direct sales).
4. Outline Customer Relationships: Decide how you will interact with your customers (e.g., personal assistance, self-service).
5. Identify Revenue Streams: Write down how you will generate income (e.g., sales, subscription fees).
6. List Key Resources: Note the essential resources required to deliver your value propositions.
7. Determine Key Activities: Identify the critical activities your business must perform to succeed.
8. Identify Key Partnerships: List the suppliers and partners that will help your business model.
9. Analyze Cost Structure: Estimate the costs associated with your business model.

Step 3: Validate Your Business Model Canvas

Once completed, validate each component by seeking feedback and testing your assumptions.

• Conduct Interviews: Talk to potential customers to gain insights into their needs and preferences.
• Test Value Propositions: Use prototypes or minimum viable products (MVPs) to test the appeal of your value propositions.
• Iterate Based on Feedback: Be prepared to adjust your BMC based on the feedback you receive from potential customers and partners.

Step 4: Review and Update Regularly

Your business model should evolve over time. Regularly review and update your BMC to reflect changes in the market, customer preferences, and your business strategy.

• Set a Schedule: Consider reviewing your BMC quarterly or biannually.
• Stay Informed: Keep up with industry trends and shifts in customer behavior to make informed updates.
• Engage Your Team: Involve your team in the review process for diverse perspectives and ideas.

Conclusion

The Business Model Canvas is a powerful tool for visualizing and refining your business model. By understanding its components, filling it out accurately, validating your assumptions, and reviewing it regularly, you can enhance your business strategy and increase your chances of success. Start using the BMC to map out your business today and watch how it transforms your approach to planning and execution.