CEO Consina: Berawal dari Modal Rp 50.000

Introduction

This tutorial explores the inspiring journey of Disyon Toba, the founder of Consina, a well-known Indonesian outdoor brand. We will outline the key steps he took to build his business from a modest start of just Rp 50.000. This guide will provide practical advice for aspiring entrepreneurs, highlighting lessons learned from his experiences in navigating challenges and competition in the business world.

Step 1: Start with a Clear Vision

• Define your business idea and goals.
• Understand your target market and their needs.
• Disyon began with a vision of creating quality outdoor products that could compete globally.

Step 2: Utilize Available Resources Wisely

• Begin with minimal investment; Disyon started with Rp 50.000.
• Focus on using existing resources effectively to minimize costs.
• Consider collaborating with local talents for skills you may lack.

Step 3: Build a Strong Brand Identity

• Develop a brand that resonates with your target audience.
• Ensure your branding reflects quality and reliability.
• Consina’s identity as a local yet global brand helped it gain recognition.

Step 4: Emphasize Product Quality

• Prioritize high-quality materials and craftsmanship in your products.
• Conduct thorough testing to ensure durability and performance.
• Disyon emphasized creating reliable products suitable for various outdoor activities.

Step 5: Adapt to Market Changes

• Stay flexible and be ready to pivot your business strategy as needed.
• Monitor industry trends and customer feedback to refine your offerings.
• Disyon faced challenges from competitors and adapted his approach accordingly.

Step 6: Focus on Marketing and Outreach

• Utilize social media and online platforms to reach a wider audience.
• Engage with your customers through storytelling and brand experiences.
• Consina leveraged various marketing channels to build its customer base.

Step 7: Cultivate a Strong Network

• Surround yourself with mentors, advisors, and fellow entrepreneurs.
• Attend industry events to learn and connect with key players.
• Disyon’s journey included learning from others and forming valuable partnerships.

Conclusion

Disyon Toba's journey with Consina teaches us valuable lessons about starting a business with limited resources, the importance of quality, and the need to adapt in a competitive market. For aspiring entrepreneurs, these steps can serve as a roadmap to navigate the complexities of building a successful brand. The next steps could involve further research into entrepreneurship, networking within your industry, or exploring funding opportunities to scale your business.