Selling More With Instagram: A Proven Organic Strategy

Introduction

This tutorial provides a comprehensive guide on how to effectively use Instagram for organic selling. Based on insights from Carr Brulhart, a social media strategist and Instagram ambassador, you will learn a proven framework to increase engagement, foster connections, and ultimately drive sales without the need for paid advertising.

Chapter 1: The Power of Instagram for Selling

• Instagram is a free platform that offers significant opportunities for reaching new audiences.
• The majority of users are influenced by content on Instagram, making it a powerful tool for marketers.
• Establish a strong presence on Instagram as it acts as a digital calling card for potential customers, often even more important than a traditional website.

Practical Tips

• Regularly post engaging content to capture the attention of potential customers.
• Use Instagram Stories and Reels to connect with your audience in a more personal and dynamic way.

Chapter 2: Recent Instagram Changes

• There are ongoing changes to Instagram, including the introduction of paid verification and the deprioritization of content aggregators.
• These changes create new challenges and opportunities for marketers, particularly those focused on organic reach.

Key Frustrations

• The new paid verification model may create inequalities among businesses.
• Content aggregators will face reduced visibility in the algorithm, providing more space for original content creators.

Chapter 3: The Instagram Organic Selling Strategy

Step 1: The Humble Brag

• Introduce the concept of sharing your achievements and successes in a way that inspires others.
• Use this technique to establish credibility and show your audience why they should trust you.

How to Implement

• Write down your achievements in a bullet-point format.
• Frame them as hooks that draw your audience in, like storytelling.

Example

• Share a personal success story, such as reaching a significant sales milestone or achieving a goal in your business.

Common Pitfalls

• Avoid coming off as arrogant; instead, focus on how your achievements can help others.

Chapter 4: Your Origin Story

• An origin story explains how you got started in your niche and what led you to your current role.
• This creates relatability and connects with your audience on an emotional level.

How to Share Your Origin Story

• Use Instagram Reels or Stories to narrate your journey.
• Incorporate engaging visuals and trending sounds to capture attention.

Key Elements

• Highlight significant turning points, challenges, and motivations that shaped your path.
• Always tie your story back to your audience’s potential journey and aspirations.

Chapter 5: Prop Up Your Product or Service

• Shift your focus to promoting your offerings while providing value to your audience.
• Create content that educates while subtly guiding them toward your products or services.

Content Ideas

• Share hot tips or useful lists that showcase your expertise.
• Use captions to provide clear calls to action, inviting your audience to explore your offerings.

Example

• "Here are 5 tips for optimizing your Instagram strategy. If you want to learn more, DM me for my exclusive workshop!"

Conclusion

In summary, leveraging Instagram for organic selling involves creating a connection with your audience through storytelling, showcasing your achievements, and providing valuable content. By implementing the HOT (Humble Brag, Origin Story, Prop Up Your Product) method, you can create meaningful engagement and drive sales effectively.

Next Steps

• Start crafting your humble brag and origin story posts.
• Experiment with different content types like Reels and Stories to see what resonates with your audience.
• Monitor your engagement metrics to continuously refine your strategy.