Google Ads Tutorial 2024 (Step by Step) How To Use Google Ads

Introduction

This tutorial will guide you through the process of setting up and managing Google Ads campaigns effectively. Whether you are new to Google Ads or looking to optimize your existing campaigns, this step-by-step guide will simplify the process and help you attract customers in a cost-effective manner.

Chapter 1: Create a Campaign

1. Start your campaign

   • Go to ads.google.com and click on "Start Now."
   • Enter your business name and website URL.

2. Link accounts (optional)

   • You may link your YouTube channel, mobile app, Google business profile, or phone number. This step is optional and can be done later.

3. Set campaign goals

   • Choose your campaign objective. Options include:
     • Purchases (for e-commerce or services)
     • Lead submissions (for service-based businesses)
     • Brand awareness or app downloads
   • For this tutorial, select "Purchases" and click "Next."

4. Select campaign type

   • Click on the three dots to view campaign types.
   • Choose "Search" ads for targeted ads based on keywords, rather than "Performance Max," which spreads ads across all platforms. Click "Continue."

Chapter 2: Choosing Keywords

1. Understand keyword matching types

   • Broad match: Ad shows for related searches (e.g., just typing "marketing agency").
   • Phrase match: Ad shows for searches that include the phrase (e.g., "marketing agency Philadelphia").
   • Exact match: Ad shows only for exact searches (e.g., [marketing agency Philadelphia]).

2. Select keywords

   • Remove any auto-generated keywords that don't fit your campaign.
   • Enter relevant keywords based on your target audience. Example keywords for a marketing agency could include:
     • "marketing agency Philadelphia"
     • "digital marketing services"
     • "best marketing agency"
   • Adjust keyword types as needed for better targeting.

Chapter 3: Identifying Audience

1. Set location targeting

   • Choose broader locations for lower costs. For example, select "Pennsylvania" and "New York," while excluding areas where you don't want to advertise.

2. Define language and audience segments

   • Set the language to target (e.g., English).
   • Explore audience segments to refine targeting. Consider demographics such as parental status or homeowners, but keep your audience broad to maintain lower costs.

Chapter 4: Create an Ad

1. Choose ad type

   • Opt for "Search Network" ads only, avoiding display ads for now.

2. Fill out ad details

   • Provide your website URL and create a display path (e.g., sentralmedia.com/marketing).
   • Create compelling headlines (aim for five) that grab attention.
   • Write engaging descriptions that highlight your services.

3. Utilize inspiration

   • Look at ads from competitors in different markets for inspiration on wording, but don't copy them.

Chapter 5: Set Bid Strategy and Budget

1. Choose bid strategy

   • Select a bidding strategy based on your goals. For search ads, a cost-per-click (CPC) strategy is recommended.
   • Set a maximum CPC limit (e.g., $5), or leave it blank if unsure.

2. Define daily budget

   • Start with a manageable daily budget (e.g., $20) to gather data without overspending.

Chapter 6: Payment and Account Setup

1. Enter payment information

   • Provide your credit card details for billing.

2. Submit your campaign

   • After your ads are reviewed and approved, you will receive notifications. This typically takes less than a day.

3. Set up conversion tracking

   • Follow Google’s instructions for adding tracking tags to your website to measure ad performance accurately.

Conclusion

You've successfully set up a Google Ads campaign! Remember, the key to effective advertising is continuous testing and optimization. Start with a focused approach, learn from the data, and refine your ads over time. As you gain confidence, consider exploring other types of ads or expanding your targeting options to further enhance your marketing efforts. Happy advertising!