The New Way To Grow On Instagram In 2024: Algorithm Changes & Principles

Introduction

In this tutorial, we will explore effective strategies to grow your Instagram following in 2024, based on insights from Josh Ryan's YouTube video. With algorithm changes and new principles in place, you can leverage these methods to increase your followers and engagement.

Step 1: Understand the New Instagram Algorithm

• Familiarize yourself with how the Instagram algorithm works in 2024. Key factors include:
  • Engagement: Likes, comments, saves, and shares influence visibility.
  • Timeliness: Recent posts are given priority.
  • User Interaction: Content from accounts that users frequently interact with is prioritized.

Tip: Regularly analyze your engagement metrics to adapt to algorithm changes.

Step 2: Create High-Quality Content

• Focus on producing visually appealing and engaging content. Consider the following:
  • Use high-resolution images and videos.
  • Maintain a consistent aesthetic or theme across your posts.
  • Experiment with different content formats like reels, stories, and carousels.

Common Pitfall: Avoid posting low-quality or unrelated content which can lead to unfollows.

Step 3: Utilize Reels Effectively

• Leverage Instagram Reels to reach a broader audience:
  • Create short, engaging videos that capture attention quickly.
  • Use trending music and hashtags to increase discoverability.
  • Post Reels consistently to build momentum.

Real-World Application: Incorporate storytelling in your Reels to foster a deeper connection with your audience.

Step 4: Engage with Your Audience

• Building a community is vital for growth:
  • Respond to comments and direct messages promptly.
  • Engage with followers' content by liking and commenting.
  • Host Q&A sessions or live streams to foster interaction.

Tip: Use polls and questions in Stories to encourage feedback and engagement.

Step 5: Optimize Your Hashtags

• Research and use relevant hashtags to expand your reach:
  • Mix popular hashtags with niche-specific ones to target your audience effectively.
  • Limit the number of hashtags to around 10-15 per post for optimal engagement.
  • Keep an eye on trending hashtags and adapt accordingly.

Common Pitfall: Avoid using banned or irrelevant hashtags as they can limit your post's reach.

Step 6: Collaborate with Others

• Partner with other creators or brands to tap into new audiences:
  • Identify potential collaborators with a similar target audience.
  • Plan joint giveaways or shoutouts to increase visibility.
  • Consider guest appearances on each other's Stories or Lives.

Tip: Ensure collaborations align with your brand values and aesthetic for authenticity.

Conclusion

Growing your Instagram following in 2024 requires a strategic approach that aligns with the latest algorithm changes and user preferences. Focus on creating high-quality content, engaging with your audience, and utilizing tools like Reels and hashtags. By implementing these steps, you can effectively increase your followers and enhance your social media presence. Consider taking advantage of resources like Josh Ryan’s free course or one-on-one consulting for more personalized guidance.