Kendrick Lamar - Not Like Us

Introduction

This tutorial provides a comprehensive overview of the music video "Not Like Us" by Kendrick Lamar. It delves into the production elements, creative team, and key roles involved in bringing this project to life, offering insights for aspiring filmmakers, musicians, and fans interested in the behind-the-scenes process of music video production.

Step 1: Understand the Creative Vision

• Familiarize yourself with Kendrick Lamar's artistic style and themes.
• Analyze how the collaboration between Kendrick Lamar and director Dave Free shapes the narrative and visual aesthetics of the video.
• Explore the significance of the production company, pgLang, in crafting Lamar's unique brand of storytelling.

Step 2: Learn About the Production Team

• Review the roles of key contributors:
  • Executive Producers: Kendrick Lamar, Dave Free
  • Producers: Sam Canter, Jack Begert, Jamie Rabineau, Cornell Brown, Anthony Saleh, Jared Heinke
  • Associate Producer: Charm La’Donna
• Recognize how collaboration among these professionals enhances the overall quality and vision of the music video.

Step 3: Examine the Technical Aspects

• Understand the role of the Director of Photography, Xiaolong Liu, in capturing the visual narrative.
• Note the importance of camera angles, lighting, and shot composition in conveying the mood and message.
• Investigate how editing by Chaz Smedley and color grading by Mikey Rossiter contribute to the final look of the video.

Step 4: Explore the Choreography and Wardrobe

• Acknowledge the choreographer, Charm La’Donna, and her influence on the movement and energy in the video.
• Review the impact of wardrobe choices made by the styling team, including Karizza Sanchez (Department Head), Taylor McNeill (KL Stylist), and Jessica Willis & Telsha Anderson-Boone (Talent Stylists).
• Consider how the visual presentation aligns with the song's themes and Kendrick's artistic identity.

Step 5: Analyze the Sound Design

• Examine the contribution of sound designer Matt Yocum to the overall audio experience.
• Discuss how sound design enhances the emotional impact of the video and complements the lyrics.

Step 6: Understand the Post-Production Process

• Learn about the visual effects (VFX) work by Karen Arakelian and the additional team at Sunset Edit and SUPERCONTINENT.
• Acknowledge the role of the location manager, Derek Tramont, in selecting appropriate filming locations that resonate with the video's themes.

Conclusion

In summary, the music video "Not Like Us" by Kendrick Lamar is a product of meticulous planning and collaboration among a diverse team of creatives. By understanding the various roles and processes involved in its production, you can gain valuable insights into the art of music video filmmaking. Whether you're an aspiring filmmaker or a fan, these lessons can inspire you to appreciate the depth behind such artistic projects and encourage you to explore your own creative endeavors.