How to sell your online course before creating it

Step-by-Step Tutorial: How to Pre-Sell Your Online Course Before Creating It

Introduction:

• In this tutorial, you will learn how to successfully pre-sell your online course before creating it.
• This method allows you to make money faster, get real-time insights, create a better course, and engage with your audience through live teaching.
• The steps outlined below are based on the insights shared in the YouTube video "How to sell your online course before creating it" by Graham Cochrane.

Step 1: Outline Your Course

• Start by outlining the content of your online course. Define the key modules and topics that will be covered.
• Building an audience is crucial before pre-selling your course. Focus on growing your email list to have potential buyers when the course is launched.

Step 2: Identify Juicy Sections

• Select two to three sections from your course outline that offer quick wins or valuable insights to your audience.
• These sections should be compelling and provide immediate value to potential customers.

Step 3: Create a Compelling Offer

• Craft a transformational statement that highlights the benefits and outcomes of your course for the target audience.
• Develop a simple sales page that conveys the value proposition of your course and encourages people to enroll.

Step 4: Teach It Live

• Conduct a live teaching session over 1 to 3 days where you deliver the selected modules to your audience.
• Interact with participants, answer questions, and provide additional insights to enhance their learning experience.

Step 5: Gather Feedback

• Ask for feedback from participants at the end of the live sessions to understand their experience and areas of improvement.
• Testimonials and feedback will help you refine the course content and prepare for the full launch.

Step 6: Film and Launch the Course

• Based on the feedback received, finalize the course content, film the remaining modules, and prepare for the official course launch.
• Offer the live version of the course at a discounted price to incentivize early enrollment.

Bonus Strategies:

1. Pre-Launch Emails: Build anticipation by sending pre-launch emails to your audience.
2. Launch Emails: Promote the course with a series of emails during the launch week to encourage sign-ups.
3. Teach Live: Deliver the course content live, engage with participants, and offer additional value.
4. Gather Feedback: Collect testimonials and feedback to improve the course and sales pitch.

Additional Tips:

• Over-deliver by providing extra content based on audience questions and requests.
• Incentivize implementation by encouraging participants to take action and engage with the material.
• Monitor progress, gather insights, and refine the course based on real-time feedback for future improvements.

By following these steps and bonus strategies, you can effectively pre-sell your online course, engage with your audience, and create a valuable product that resonates with your target market.