How To Make $10,000+ From Other People’s Audiences

Introduction

In this tutorial, we will explore how to leverage other people's audiences to build a successful online business, focusing on high-ticket coaching. Inspired by Bryan Harris's approach, you will learn practical strategies to create a sustainable income stream without relying solely on your own audience. This guide will equip you with actionable steps to help you start and scale your coaching business effectively.

Step 1: Understand Product Creation

• Focus on developing a high-quality product or service that addresses a specific problem.
• Evaluate your niche to identify pain points that your target audience is facing.
• Begin with a minimum viable product (MVP) to test your idea before scaling.

Step 2: Implement the Ascension Model

• Create a tiered offering structure where clients can ascend to higher-value services.
• Start with lower-priced offers to build trust and provide value.
• Gradually introduce higher-priced coaching options as clients see results and gain confidence.

Step 3: Learn from the Descension Model

• Study successful businesses, like Tesla, that use a descension model to engage customers at multiple price points.
• Offer free or low-cost entry points to attract a wider audience and demonstrate your value.
• Use this model to funnel interested prospects into your higher-ticket coaching programs.

Step 4: Establish High-Ticket Coaching as Your Main Product

• Position your coaching as a premium service that offers significant value.
• Focus on delivering transformative results rather than just information.
• Ensure your coaching program includes personalized support and accountability.

Step 5: Build a Value Ladder

• Create a range of products or services that provide increasing value at higher price points.
• This strategy encourages clients to invest more as they experience success with lower-tier offerings.
• Continuously assess and refine your offerings based on client feedback and market trends.

Step 6: Solve Problems Obsessively

• Prioritize understanding your audience's struggles and needs.
• Regularly engage with your audience to gather insights and feedback.
• Use this information to refine your coaching program and ensure it provides genuine solutions.

Step 7: Choose the Right Channels

• Evaluate various channels for audience engagement, such as webinars, podcasts, or social media.
• Consider your strengths and where your target audience spends their time.
• Aim to borrow existing audiences through partnerships or guest appearances.

Step 8: Pitch to Borrow an Audience

• Prepare a compelling pitch that highlights the mutual benefits of collaboration.
• Use Bryan's five-question sales framework to frame your conversations:
  • What problem are you solving?
  • Who is your target audience?
  • What makes your solution unique?
  • What results can clients expect?
  • How can we work together?
• Practice your pitch and be open to feedback to increase your success rate.

Step 9: Overcome Fear of Sales Calls

• Shift your mindset to view sales calls as opportunities to help others rather than pressure-filled situations.
• Prepare by understanding your product thoroughly and anticipating potential objections.
• Practice active listening and empathy during calls to build rapport and trust.

Step 10: Ensure Success in Your Coaching Business

• Develop a clear plan that outlines your business goals, target audience, and marketing strategies.
• Implement a feedback loop to continually improve your offerings based on client experiences.
• Stay committed to solving problems and delivering value, which will drive referrals and repeat business.

Conclusion

By following these steps, you can effectively tap into other people's audiences to grow your coaching business. Focus on problem-solving, building relationships, and providing exceptional value to ensure your success. Start implementing these strategies today, and watch your business thrive as you help others achieve their goals.