Nokia ทำยังไง? ทุกวันนี้ถึงทำธุรกิจสบายกว่าตอนขายมือถือ | Digital Frontiers EP.29

Introduction

This tutorial explores Nokia's transformation from a leading mobile phone manufacturer to a key player in the 5G technology landscape. We will delve into the pivotal moments in Nokia's history, its strategic shifts, and future plans, providing insights into how the company adapted to changing market conditions.

Step 1: Understand Nokia's Historical Context

• Nokia once held a 40% market share in the global mobile phone market.
• The introduction of the iPhone marked a significant downturn for Nokia, leading to a loss of market relevance.
• In 2014, Nokia sold its mobile business to Microsoft, which many viewed as a low point.

Practical Advice

• Recognize how market disruptions can impact established companies.
• Analyze the reasons behind Nokia's decline to learn about resilience in business.

Step 2: Identify the Turning Point

• After selling to Microsoft, Nokia shifted its focus from mobile phones to telecommunications infrastructure.
• The company began to invest heavily in 5G technology, positioning itself as a leader in this field.

Practical Advice

• Understand the importance of pivoting in business strategies when facing challenges.
• Consider how investing in emerging technologies can provide new growth opportunities.

Step 3: Explore Nokia's Comeback

• Nokia's return to prominence is largely due to its emphasis on 5G solutions.
• The company has formed partnerships with major telecom providers to expand its network capabilities.

Practical Advice

• Look for collaboration opportunities in your industry that can enhance your business offerings.
• Stay updated on technological advancements to maintain a competitive edge.

Step 4: Review Nokia's Future Plans

• Nokia is not only focusing on 5G but is also exploring advancements in 6G and the metaverse.
• The company aims to be at the forefront of future communication technologies, ensuring it remains integral to global connectivity.

Practical Advice

• Consider the long-term trends in technology that may influence your business.
• Develop a strategic plan that includes innovation and adaptability to future changes.

Conclusion

Nokia's journey illustrates the importance of adaptability, innovation, and strategic pivots in business. By studying Nokia's historical challenges and successes, you can gain insights into navigating your own business landscape. Consider how emerging technologies and strategic partnerships can be leveraged for future growth. Stay informed and ready to evolve with industry trends.