How To Pitch - Bjørn de Wildt (English)

Introduction

In this tutorial, we will guide you through the essential steps to deliver a perfect pitch as presented by theater teacher and presentation coach Bjørn de Wildt. Mastering your pitch is crucial for capturing your audience's attention, whether you're seeking investment, selling an idea, or promoting a project. Follow these eight actionable steps to enhance your pitching skills and make a lasting impression.

Step 1: Know Your Audience

• Research who you will be pitching to.
• Understand their interests, needs, and pain points.
• Tailor your message to resonate with them and address their specific concerns.

Step 2: Define Your Core Message

• Identify the main idea or value proposition of your pitch.
• Keep it simple and memorable, ideally in one sentence.
• Ensure your core message is aligned with your audience's interests.

Step 3: Structure Your Pitch

• Start with a strong opening that grabs attention.
• Present your core message clearly.
• Use a logical flow: introduce the problem, provide your solution, and explain the benefits.
• End with a compelling closing that reinforces your message.

Step 4: Use Engaging Visuals

• Incorporate slides, images, or props to support your message.
• Keep visuals simple and relevant; avoid clutter.
• Use visuals to emphasize key points rather than distract from them.

Step 5: Practice Your Delivery

• Rehearse your pitch multiple times.
• Focus on your tone, pace, and body language.
• Record yourself or practice in front of a trusted friend for feedback.

Step 6: Prepare for Questions

• Anticipate potential questions or objections from your audience.
• Prepare clear, concise responses to demonstrate your expertise.
• Stay calm and composed when addressing questions.

Step 7: Manage Your Time

• Aim for a concise pitch that respects your audience's time.
• Practice with a timer to ensure you stay within your allotted time.
• Prioritize key points to convey the most important information effectively.

Step 8: Follow Up

• After the pitch, send a thank-you message or additional information to your audience.
• Keep the lines of communication open for further discussion or questions.
• Use feedback from the pitch to improve future presentations.

Conclusion

By following these eight steps, you can significantly enhance your pitching skills and increase your chances of success. Remember to tailor your approach to your audience, keep your message clear, and practice diligently. As you refine your pitch, consider seeking feedback and continuously improving your delivery for future opportunities. Happy pitching!