กลยุทธ์ 5,000 ล้าน ภายใน 10 ปี! กับ ‘ณธกฤษ เอี่ยมสกุล-Platinum Fruits’ | Mission To The Moon EP.2208

Introduction

This tutorial explores the strategies employed by Platinum Fruits, led by CEO Nathakrit Eamsakul, to achieve remarkable growth in the Thai fruit export industry. In the face of challenges such as the COVID-19 pandemic and fierce competition from countries like China and Vietnam, Platinum Fruits turned adversity into opportunity, aiming for over 5 billion THB in revenue within ten years. Here, we will break down their successful approach into actionable steps.

Step 1: Understand the Market Demand

• Research the Export Potential: Analyze which Thai fruits, such as durian, longan, and mangosteen, have strong export demand in international markets.
• Identify Target Markets: Focus on regions that have a high appetite for tropical fruits, like China, Europe, and the Middle East.
• Monitor Trends: Stay updated on market trends and consumer preferences to adapt your offerings accordingly.

Step 2: Build Strong Supply Chains

• Establish Relationships with Farmers: Create partnerships with local farmers to secure a consistent supply of high-quality fruits.
• Focus on Quality Control: Implement strict quality control measures to ensure that only the best products are exported.
• Streamline Logistics: Optimize logistics for transportation and storage to maintain freshness during shipping.

Step 3: Innovate Marketing Strategies

• Leverage Digital Marketing: Use social media platforms to showcase Thai fruits and engage with potential customers globally.
• Participate in Trade Shows: Attend international trade fairs to network and promote your products.
• Highlight Unique Selling Points: Emphasize the uniqueness of Thai fruits, such as organic farming practices or traditional harvesting methods.

Step 4: Adapt to Global Challenges

• Develop Crisis Management Plans: Prepare strategies to navigate unexpected challenges, such as pandemics or supply chain disruptions.
• Diversify Markets: Avoid over-reliance on a single market by expanding to different regions to mitigate risks.
• Invest in Technology: Utilize technology for better tracking, management, and marketing of products.

Step 5: Foster Sustainable Practices

• Adopt Eco-Friendly Practices: Implement sustainable farming and export practices to appeal to environmentally conscious consumers.
• Educate Farmers: Provide training for farmers on sustainable agriculture and organic practices.
• Certifications: Obtain relevant certifications that reflect your commitment to sustainability and quality.

Conclusion

By following these steps, businesses can learn from Platinum Fruits’ journey and position themselves for success in the competitive fruit export industry. Understanding market dynamics, building strong supply chains, innovating marketing approaches, adapting to challenges, and fostering sustainability are key components of a robust growth strategy. As the fruit export landscape continues to evolve, implementing these strategies can lead to substantial growth and profitability.