How To Do Amazon Keyword Research Using Helium 10 | FULL Tutorial!

Introduction

This tutorial will guide you through the process of conducting Amazon keyword research using Helium 10. Effective keyword research is crucial for optimizing your Amazon listings and setting up successful PPC campaigns. By following these steps, you'll be able to identify the best keywords for your products, helping you improve visibility and potential sales.

Step 1: Using the Magnet Method

The Magnet tool in Helium 10 is designed to help you discover relevant keywords for your products. Here's how to use it effectively:

1. Access Helium 10: Log into your Helium 10 account. If you don’t have one, consider signing up for a subscription.

2. Navigate to Magnet:

   • Find the Magnet tool in the Helium 10 dashboard.

3. Input Seed Keywords:

   • Enter a seed keyword related to your product. This could be the main product name or a unique selling point.

4. Analyze Results:

   • Click the search button and review the list of keywords generated.
   • Focus on metrics such as:
     • Search Volume: Indicates how many times the keyword is searched monthly.
     • Cerebro IQ Score: A score that assesses the keyword's potential.
     • Competition: Understand how many competitors are targeting these keywords.

5. Export Your Keywords:

   • Select the keywords that are most relevant and export them for use in your listing optimization and PPC campaigns.

Step 2: Using the Cerebro Method

The Cerebro tool is powerful for reverse ASIN lookups, allowing you to analyze the keywords of competitors.

1. Find a Competitor's ASIN:

   • Identify an ASIN (Amazon Standard Identification Number) of a competitor's product that is similar to yours.

2. Navigate to Cerebro:

   • Access the Cerebro tool from the Helium 10 dashboard.

3. Input the ASIN:

   • Enter the competitor’s ASIN into the Cerebro search bar.

4. Analyze Keyword Data:

   • Review the list of keywords that the competitor ranks for.
   • Pay attention to:
     • Search Volume: This helps you gauge popularity.
     • PPC Cost: Understand how much competitors are spending on ads for each keyword.

5. Select Relevant Keywords:

   • Choose keywords that align with your product and market strategy.
   • Export these keywords to your keyword list.

Conclusion

By utilizing both the Magnet and Cerebro methods in Helium 10, you can effectively gather and analyze keywords for your Amazon product listings. Start by gathering relevant keywords with Magnet, then deepen your analysis by looking at competitors through Cerebro. This dual approach will enhance your visibility on Amazon, leading to better sales potential. After compiling your keyword list, implement these keywords in your product listings and PPC campaigns for optimal results.