15 YEARS OF YOUTUBE ADVICE IN 38 MINUTES

Introduction

This tutorial condenses 15 years of YouTube advice into actionable steps for aspiring content creators. Whether you're new to YouTube or looking to refine your strategy, these insights will help you understand the platform better and improve your content creation process.

Step 1: Avoid "Like Comment Subscribe"

• Instead of asking viewers to engage with your video, focus on creating compelling content that naturally encourages interaction.
• Prioritize storytelling and delivering value to retain and attract viewers.

Step 2: Focus on YouTube

• Treat YouTube as a primary platform for your content rather than spreading yourself too thin across multiple social media.
• Invest time in understanding YouTube's unique audience and culture.

Step 3: Understand Short Form vs Long Form Content

• Recognize the differences between short and long videos:
  • Short videos are typically snappy, engaging, and designed for quick consumption.
  • Long videos allow for deeper storytelling and audience connection.
• Choose the format that aligns with your message and audience preferences.

Step 4: Master Storytelling

• Craft your content using storytelling techniques to captivate your audience.
• Include the following elements in your stories:
  • A relatable protagonist
  • Conflict or challenge
  • Resolution that provides value or insight

Step 5: Utilize the Most Powerful Part of Storytelling

• Focus on emotional connection and authenticity in your narratives.
• Make your audience feel something to enhance engagement.

Step 6: Harness the Power of Ideas

• Generate unique and original ideas that resonate with your audience.
• Stay informed about current trends and cultural shifts to inspire fresh content.

Step 7: Package Your Content Effectively

• Use eye-catching thumbnails and engaging titles that represent your video's content accurately.
• Keep your branding consistent to enhance recognition.

Step 8: Create a Strong Hook

• Start your videos with a captivating hook to grab viewers' attention within the first few seconds.
• Pose a question, share a shocking fact, or present an intriguing concept.

Step 9: Go Viral Strategically

• While virality is not guaranteed, focus on shareable content that encourages viewers to spread the word.
• Utilize social media to promote your videos and engage with your audience.

Step 10: Timing is Key

• Pay attention to when you release your content. Optimize your posting schedule based on when your audience is most active.
• Consider current events or trends that may influence your content's relevance.

Step 11: Understand Key Metrics

• Familiarize yourself with terms like CTR (Click-Through Rate), AVP (Average View Percentage), and AVPV (Average Views Per Video).
• Use these metrics to gauge performance and refine your strategy.

Step 12: Simplify Your Message

• Ensure your content is clear and easy to understand.
• Avoid jargon and complex terms unless they are explained within the context.

Step 13: Add Value to Your Audience

• Provide practical tips, insights, or entertainment that enriches your viewers' experience.
• Always aim to answer the question, “What’s in it for them?”

Step 14: Avoid Being Boring

• Keep your content lively and engaging.
• Experiment with different formats and styles to find what resonates with your audience.

Step 15: Overcome Fear

• Embrace vulnerability and authenticity in your content creation.
• Remember that fear is common; use it as motivation to improve and grow.

Step 16: Prioritize Authenticity Over Equipment

• Focus on delivering genuine content rather than worrying about high-end equipment.
• Your message and connection with the audience matter more than production quality.

Step 17: Treat YouTube Like a Business

• Approach content creation with a professional mindset.
• Set goals, track your progress, and continuously seek improvement.

Step 18: Identify Your Unique Selling Proposition

• Determine what makes your content stand out from others in your niche.
• Use this unique aspect to attract and retain viewers.

Step 19: Follow Trends Wisely

• Stay updated on trends within your niche and the broader YouTube community.
• Incorporate relevant trends into your content while maintaining your unique voice.

Step 20: Seek Mentorship

• Find mentors or peers in the YouTube community who can offer guidance and feedback.
• Learning from others’ experiences can accelerate your growth.

Conclusion

By following these steps, you can enhance your YouTube strategy and create more impactful content. Remember to stay authentic, provide value, and continuously learn from your experiences and community. As you implement these tips, reflect on your progress and adjust your approach as necessary. Happy creating!