Meet the Man Who Solved the Instagram Algorithm (Brock Johnson interview)

Introduction

This tutorial outlines key strategies for growing your Instagram presence and enhancing your sales potential, as discussed in an interview with Instagram expert Brock Johnson. Whether you're a business owner, influencer, or aspiring creator, these insights will help you navigate Instagram's algorithm and optimize your content for maximum engagement.

Step 1: Understand the Importance of Instagram Stories

• Utilize Stories Regularly: Share behind-the-scenes content, quick updates, or polls to engage your audience.
• Consistency is Key: Post Stories daily to keep your audience engaged and informed.
• Interactive Features: Use stickers, polls, and questions to encourage viewer interaction and build a community.

Step 2: Develop a Content Strategy for Growth

• Focus on Value: Ensure that each piece of content offers value to your audience, whether through education, entertainment, or inspiration.
• Content Calendar: Plan your posts in advance for consistency and variety in your content types.
• Analyze Performance: Regularly review your analytics to understand what content resonates most with your audience.

Step 3: Create Shareable Content

• Identify Shareable Elements: Content that evokes strong emotions, humor, or relatable experiences tends to be shared more frequently.
• Five Categories Framework: Create content based on the following categories to enhance shareability:
  1. Educational: Share tips, how-tos, and industry insights.
  2. Inspirational: Post motivational quotes or success stories.
  3. Entertaining: Use humor or entertaining visuals to attract attention.
  4. Controversial: Discuss debated topics to spark conversations.
  5. Emotional: Share personal stories or testimonials to connect with your audience.

Step 4: Balance Feed Content and Stories

• Feed Content: Focus on high-quality images and videos that represent your brand’s aesthetic. Aim for eye-catching visuals that tell a story.
• Stories vs. Feed: Use Stories for more casual, day-to-day updates and Feed posts for polished, impactful content.

Step 5: Apply the Value Equation in Offer Creation

• Assess Value: Ensure your offers provide clear benefits to your audience. Consider what problems your product or service solves.
• Test and Iterate: Experiment with different offers and analyze which ones drive more engagement or sales.

Step 6: Leverage AI in Content Creation

• Explore AI Tools: Use AI to brainstorm content ideas, automate scheduling, or even generate captions.
• Stay Authentic: While AI can assist, ensure your content remains authentic and true to your voice.

Conclusion

Incorporating these strategies will enhance your Instagram presence and help you connect with your audience more effectively. Focus on creating valuable, engaging content, utilizing Instagram Stories, and leveraging analytics to refine your approach. As you implement these techniques, remember to stay authentic and true to your brand’s voice for the best results. Start applying these insights today, and watch your Instagram growth unfold.