Create a B2B Landing Page With 100% G Suite Components

Introduction

This tutorial will guide you through creating a B2B lead-generation landing page using 100% G Suite components, specifically focusing on Google Sites, Forms, Sheets, Drawings, and Docs. This approach is particularly relevant for businesses looking to streamline their online presence with reliable tools offered by Google Workspace.

Step 1: Set Up Your Google Site

1. Access Google Sites

   • Go to Google Sites.
   • Click on the "Blank" template to create a new site.

2. Customize Your Site Title

   • Click on "Untitled Site" at the top left.
   • Enter your landing page title that reflects your business or offer.

3. Design Your Layout

   • Choose a layout that suits your needs from the options available.
   • Drag and drop elements like text boxes, images, and embedded content to arrange your page.

Step 2: Create a Lead Capture Form

1. Open Google Forms

   • Navigate to Google Forms and create a new form.

2. Add Form Fields

   • Include fields for essential information such as:
     • Name
     • Email
     • Company Name
     • Message

3. Set Form Settings

   • Click on the gear icon to adjust settings:
     • Enable email notifications for responses.
     • Customize the confirmation message to thank users for their submission.

4. Embed the Form in Your Site

   • Copy the embed code from the Google Form.
   • Return to your Google Site and choose the section where you want the form.
   • Click on "Embed," select "Embed Code," and paste your code. Adjust the size if necessary.

Step 3: Organize Responses with Google Sheets

1. Link Your Form to Google Sheets

   • In Google Forms, click on the green Sheets icon to create a new spreadsheet to collect responses.

2. Customize Your Spreadsheet

   • Organize the columns for easy tracking of leads.
   • Use formulas to automate calculations or summaries if needed.

Step 4: Design Visual Elements with Google Drawings

1. Create Visual Assets

   • Open Google Drawings to design logos, banners, or infographics.

2. Export and Embed

   • Download your drawings as images.
   • Embed these images in your Google Site to enhance visual appeal.

Step 5: Draft Content with Google Docs

1. Write Compelling Copy

   • Use Google Docs to draft the content for your landing page, focusing on benefits and calls-to-action.

2. Review and Edit

   • Utilize the built-in tools for grammar and style checks to polish your text.

3. Copy Content to Your Site

   • Copy the finalized text from Google Docs and paste it into the appropriate sections of your Google Site.

Conclusion

You have now created a B2B landing page using G Suite components. By leveraging Google Sites, Forms, Sheets, Drawings, and Docs, you can effectively capture leads and present your business professionally. Next steps include promoting your landing page via social media or email campaigns to drive traffic and conversions.