Amazon PPC Masterclass Tutorial - APEX PPC Training 1 - Onboarding (Amazon PPC Optimization 2021)

Introduction

This tutorial provides a step-by-step guide for onboarding and setting up the APEX PPC system, a powerful tool for optimizing Amazon Sponsored Product Campaign bids. Whether you are a new seller or an experienced agency, understanding how to effectively use Amazon PPC's bulk operations can save you time and enhance your advertising strategy.

Step 1: Access the APEX PPC System

• Visit the APEX PPC website at FBA Excel.
• Sign up for an account if you haven't done so already.
• Download the APEX PPC Google Sheets template to your Google Drive.

Step 2: Set Up Your Google Sheets

• Open the downloaded APEX PPC template in Google Sheets.
• Ensure you have the necessary permissions to edit the document.
• Familiarize yourself with the layout, including the tabs for campaigns, keywords, and reports.

Step 3: Import Your Amazon PPC Data

• Go to your Amazon Seller Central account.
• Navigate to the Advertising tab and select Campaign Manager.
• Export your current PPC data as a CSV file.
• In Google Sheets, import the CSV file into the APEX PPC template.

Step 4: Analyze Your Current Campaigns

• Review the imported data to understand your current performance metrics, such as:
  • ACOS (Advertising Cost of Sale)
  • Click-through rates (CTR)
  • Impressions
• Identify underperforming campaigns and keywords that may need adjustments.

Step 5: Optimize Bids Using Bulk Operations

• Use the built-in features of APEX PPC to quickly adjust bids:
  • Select the campaigns you want to optimize.
  • Utilize the one-click optimization feature to adjust bids based on performance.
• Consider bulk negating poor-performing keywords to streamline your campaigns.

Step 6: Create New Campaigns

• If necessary, create new campaigns directly within the APEX PPC system:
  • Specify your campaign goals, such as increasing visibility or targeting specific products.
  • Enter the relevant details, including daily budgets and targeting options.

Step 7: Monitor and Adjust Regularly

• Set a schedule for regular check-ins on your campaigns (e.g., weekly or bi-weekly).
• Use the reporting features in APEX PPC to track the performance of your campaigns over time.
• Make adjustments based on data insights, focusing on improving ACOS and overall return on investment.

Conclusion

By following these steps, you can effectively onboard and utilize the APEX PPC system to optimize your Amazon advertising campaigns. Regular monitoring and adjustments will help you maximize the performance of your campaigns and achieve your sales goals. Consider exploring additional resources and channels to further enhance your Amazon selling strategy.