Continental Airlines Commercial, 1970s

Introduction

This tutorial provides a step-by-step breakdown of the Continental Airlines commercial from the 1970s, highlighting its key messages and themes. While the commercial may evoke nostalgia, it also serves as a reminder of how airlines have evolved in their marketing strategies. By understanding the elements of this historic advertisement, you can gain insights into effective communication and branding in the airline industry.

Step 1: Understand the Core Message

• The commercial focuses on the emotional experience of flying with Continental Airlines.
• It showcases the idea of customer satisfaction and the importance of providing a comfortable travel experience.
• Emphasize the tagline "Boo Hoo We Won't Be Flying With You" which reflects a humorous approach to customer loyalty.

Step 2: Analyze Visual and Audio Elements

• Pay attention to the imagery used in the commercial, including:
  • Scenes of happy families and travelers.
  • The airline's logo and branding colors, which enhance brand recognition.
• Listen for the background music and voiceover, as they contribute to the overall tone and message.

Step 3: Examine Customer Interaction

• The commercial illustrates how airlines interact with their customers.
• Note the emphasis on friendly service and customer care as essential components of the travel experience.
• Consider how these elements can be applied to modern customer service strategies in the airline industry.

Step 4: Reflect on Nostalgia and Marketing

• The use of nostalgic elements appeals to viewers' emotions, making them reminisce about past travel experiences.
• Analyze how nostalgia can be a powerful marketing tool for brands looking to connect with their audience.
• Think about how contemporary airlines might adopt similar strategies in their advertisements.

Conclusion

The Continental Airlines commercial from the 1970s serves as a fascinating case study in effective advertising. By understanding its core message, analyzing visual and audio elements, and reflecting on customer interaction and nostalgia, you can gain valuable insights into marketing strategies that resonate with audiences. Consider how these lessons can be applied to current trends in airline advertising and customer service.