GOOGLE ADS PARA PSICÓLOGOS - COMO LOTAR SUA AGENDA DE CLIENTES!

Introduction

This tutorial is designed for psychologists looking to attract more clients through the effective use of Google Ads. By following these steps, you can fill your appointment schedule and establish a successful online presence.

Step 1: Understand Your Target Audience

• Identify the demographics of your ideal clients:
  • Age range
  • Gender
  • Location
  • Specific psychological needs or issues
• Conduct surveys or gather feedback from current clients to better understand their motivations for seeking therapy.

Step 2: Create a Google Ads Account

• Go to the Google Ads website and sign up.
• Set a budget that is comfortable for you, starting with a small amount to test your ads.
• Choose a payment method that suits your needs.

Step 3: Set Up Your First Campaign

• Select the campaign type:
  • Choose “Search” for ads that appear in Google search results.
• Define your campaign goals:
  • Increase website visits
  • Generate phone calls
  • Drive client bookings
• Set a location targeting to reach clients in your area.

Step 4: Keyword Research

• Use tools like Google Keyword Planner to find relevant keywords.
• Focus on specific terms related to psychology and therapy, such as:
  • “psychologist near me”
  • “anxiety therapy”
  • “counseling for depression”
• Choose both broad and exact match keywords to maximize reach.

Step 5: Create Compelling Ad Copy

• Write clear and persuasive ad headlines:
  • Include keywords for better visibility.
  • Use a call-to-action, like “Book Your Appointment Today.”
• Ensure the ad description highlights your services and unique selling points:
  • Mention qualifications and any specialties.

Step 6: Link to a Dedicated Landing Page

• Create a landing page specifically for your Google Ads.
• Include:
  • A brief introduction about yourself and your services.
  • Clear information on how to book an appointment.
  • Testimonials from previous clients, if available.
• Ensure the landing page is user-friendly and mobile-responsive.

Step 7: Monitor and Optimize Your Campaign

• Regularly check the performance of your ads using Google Ads analytics.
• Adjust your keywords, ad copy, and budget based on performance metrics.
• A/B test different ad versions to see which performs better.

Step 8: Utilize Retargeting Strategies

• Set up retargeting campaigns to reach visitors who didn’t book an appointment.
• Create tailored ads encouraging them to return and complete their booking.

Conclusion

By following these steps, you can effectively utilize Google Ads to attract more clients to your psychology practice. Focus on understanding your audience, creating targeted ads, and continuously optimizing your campaigns. As you gain experience, consider exploring more advanced strategies like retargeting to further increase your client base.