Accessibility 101: How to Write Alt Text and Map Participant Journeys

Introduction

This tutorial aims to provide a comprehensive guide on creating accessible content, specifically focusing on writing alt text and mapping participant journeys for individuals with disabilities. Accessibility is crucial in clinical research and other areas to ensure inclusivity and compliance with regulations. This guide will help you implement practical strategies to enhance accessibility in your projects.

Step 1: Understand Disability Statistics and Rights

• Familiarize yourself with basic disability statistics to appreciate the scale of the issue.
• Recognize the importance of disability rights, including updated regulations like Section 504 of the Rehabilitation Act, which prohibits discrimination based on disability.
• Learn about the types of support available through the Accessibility by Design in Clinical Research Toolkit, which can be low-cost or free.

Step 2: Learn to Use Accessibility Features in PowerPoint

• Open PowerPoint and navigate to the "Review" tab.
• Locate the "Check Accessibility" feature to identify areas of improvement in your presentation.
• To add alt text:
  • Right-click on the image or object.
  • Select "Edit Alt Text."
  • Write a brief, descriptive text that conveys the essential information of the image, focusing on what someone with a visual impairment would need to know.

Step 3: Write Effective Alt Text

• Keep alt text concise, ideally under 125 characters.
• Describe the function and content of the image:
  • What is happening in the image?
  • Why is it relevant to the content?
• Avoid using phrases like "image of" or "picture of."
• Consider the context; for example, if the image is a chart, mention the data it represents.

Step 4: Map the Participant Journey

• Create a flowchart or outline to visualize the participant's journey from start to finish.
• Consider the following stages:
  • Arrival at the site location
  • Navigation within the site (entrances, hallways, waiting areas)
  • Accessing different areas (exam rooms, restrooms)
  • Interacting with medical equipment and technology
• Examine each stage from various disability perspectives to identify potential barriers and necessary accommodations.

Step 5: Implement Accessibility Solutions

• Based on your mapping, list potential solutions that could enhance accessibility, such as:
  • Clear signage and wayfinding
  • Accessible entrances and pathways
  • Availability of assistive technology
• Collaborate with participants and stakeholders to gather feedback on your proposed solutions.

Conclusion

Accessibility is essential in creating inclusive environments, especially in clinical research. By understanding disability rights, utilizing accessibility features in tools like PowerPoint, writing effective alt text, and mapping participant journeys, you can significantly improve access for individuals with disabilities. Consider implementing the strategies discussed here in your next project to foster inclusivity and compliance with accessibility standards. For further resources, explore the materials provided by MRCT Center and REACH.