Pourquoi LinkedIn est si BIZARRE ?

Introduction

In this tutorial, we'll explore the phenomenon of LinkedIn and why it appears so bizarre to many users. We'll break down the peculiarities of the platform, the strategies that lead to viral content, and how you can navigate this unique social media landscape to build your personal brand effectively.

Step 1: Understand the Bizarre Nature of LinkedIn

• Recognize that many posts on LinkedIn follow a similar template, often leading to a feeling of repetitiveness.
• Acknowledge the rise of “photostock marketing” where users present themselves in a polished yet artificial manner.
• Note the trend of emotional storytelling, like sharing personal struggles in a professional context, which can come off as insincere.

Step 2: Grasp the Mechanics of Engagement

• Engagement is key on LinkedIn. More likes and comments lead to increased visibility thanks to the platform's algorithm.
• Understand the concept of "business influencers" who have adapted their content to thrive in this environment.
• Observe how some users create content that sparks engagement purely for the sake of visibility, rather than genuine value.

Step 3: Learn from Successful LinkedIn Users

• Study the profiles of successful individuals, such as Justine Hutteau and Gregoire Gambatto, who have effectively utilized LinkedIn for business growth.
• Analyze their content strategies and how they maintain authenticity while driving engagement.

Step 4: Create Compelling Content

• Focus on storytelling that resonates with your audience but avoids cliché or overly emotional narratives.
• Be mindful of the tone in your posts to avoid coming across as disingenuous.
• Experiment with different types of posts (text, images, videos) to see what garners the most engagement.

Step 5: Avoid Common Pitfalls

• Steer clear of overly generic posts that contribute to the "army of clones" effect.
• Avoid excessive self-promotion or “virtue signaling” which can alienate your audience.
• Be cautious of participating in “pods,” groups that artificially inflate engagement, as this can affect your credibility.

Step 6: Embrace the Weirdness

• Accept that LinkedIn has developed its own culture and norms, which can sometimes seem strange.
• Stay updated on trends within the platform to better adapt your strategies.
• Use humor or irony when appropriate to stand out in a sea of similar posts.

Conclusion

LinkedIn is a platform that thrives on engagement and storytelling, but understanding its peculiarities is essential for success. By crafting authentic, engaging content and learning from those who have navigated this landscape effectively, you can build your brand and connect meaningfully with your audience. As you explore LinkedIn, remember to embrace its quirks while staying true to your voice.