PRINSIP PRINSIP DESAIN PESAN PEMBELAJARAN (DESAIN PESAN AUDIO VISUAL)

Introduction

This tutorial focuses on the principles of designing learning messages, specifically in the context of audio-visual messages. Understanding these principles is crucial for educators and instructional designers to create effective learning environments, especially in today's digital learning landscape. This guide will outline the key principles and strategies for designing impactful learning messages.

Step 1: Understand Message Design

• Familiarize yourself with the concept of message design, which is the process of crafting informative messages that influence attention, perception, and understanding.
• Recognize that message design is a critical step in instructional development, shaping the physical form and structure of learning messages.

Step 2: Identify Learning Objectives

• Clearly define the learning objectives you aim to achieve. This helps tailor your message to meet the specific needs of learners.
• Consider using the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-bound) to formulate your objectives.

Step 3: Apply Design Principles

• Implement the following five principles of learning message design:

  1. Readiness and Motivation

     • Ensure that learners are motivated and prepared to engage with the content. Use relatable contexts and examples to enhance motivation.

  2. Use Attention-Grabbers

     • Incorporate tools and techniques that capture learners' attention. This can include interesting visuals, questions, or relevant anecdotes.

  3. Encourage Active Participation

     • Design activities that require active participation from learners. This can be achieved through interactive discussions, quizzes, or hands-on tasks.

  4. Utilize Repetition

     • Reinforce key concepts through repetition. This could involve revisiting important ideas throughout the lesson or through different formats.

  5. Provide Feedback

     • Incorporate mechanisms for feedback. This can be through assessments, peer reviews, or informal discussions to help learners gauge their understanding.

Step 4: Create Audio-Visual Content

• When creating audio-visual messages, consider the following elements:
  • Script Design: Write a clear and engaging script that aligns with your learning objectives.
  • Screen Design: Pay attention to the visual layout, ensuring it is not cluttered and that key points stand out.
  • Video Production: Use quality visuals and sound to enhance clarity and engagement. Edit content to maintain a good pace and flow.

Step 5: Adapt to Learning Environments

• Be mindful of the external factors influencing your learners. Design messages that can effectively facilitate learning in various environments, including online settings.
• Consider the challenges posed by remote learning and strive to create a conducive and enjoyable learning atmosphere.

Conclusion

Designing effective learning messages requires a solid understanding of message design principles and the specific needs of your learners. By following these steps, educators can create engaging and effective audio-visual content that enhances learning experiences. As you implement these strategies, continually assess their effectiveness and be open to making adjustments based on learner feedback and outcomes.