The NEW Way to do Google Ads Keywords Research

Introduction

This tutorial will guide you through a new, efficient approach to conducting keyword research for Google Ads in 2024. Traditional keyword research methods often consumed significant time and resources, but with the strategies outlined here, you can optimize your campaigns more effectively and with less effort.

Step 1: Understand Your Audience and Goals

• Identify your target audience:

  • Who are they?
  • What problems are they trying to solve?
  • Where do they typically search for solutions?

• Define your campaign goals:

  • Are you looking for brand awareness, lead generation, or sales?
  • This will shape your keyword strategy significantly.

Step 2: Utilize Google’s Tools for Keyword Insights

• Leverage Google’s Keyword Planner:

  • Access it through your Google Ads account.
  • Enter relevant topics or your website URL to find keyword ideas.

• Explore Search Terms Report:

  • This report shows the actual search queries that triggered your ads.
  • Use this data to refine your keyword list by adding high-performing terms and excluding irrelevant ones.

Step 3: Explore Competitor Keywords

• Analyze competitors:

  • Use tools like SEMrush or Ahrefs to see which keywords competitors rank for.
  • Identify gaps in their strategy that you can exploit.

• Focus on long-tail keywords:

  • These are specific phrases that often have lower competition and higher conversion rates.

Step 4: Implement Keyword Grouping

• Organize your keywords into tightly themed groups:

  • This helps in creating more relevant ad copies and landing pages.

• Create campaigns based on these groups:

  • This ensures that your ads are highly targeted, improving click-through rates and quality scores.

Step 5: Monitor and Adjust Regularly

• Set up regular reviews of your keyword performance:

  • Look for trends in the Search Terms Report.
  • Adjust bids and budgets based on performance metrics.

• Make use of negative keywords:

  • Identify and exclude terms that are not relevant to your campaign.
  • This will help in reducing wasted spend and improving ROI.

Conclusion

By following this streamlined approach to keyword research, you can save time while still crafting effective Google Ads campaigns. Start by understanding your audience and goals, then utilize Google's tools and competitor insights to build a strategic keyword list. Regular monitoring and adjustments will ensure ongoing optimization and success in your campaigns. For further learning, consider exploring additional resources or joining a community focused on Google Ads to enhance your skills.