Les BASES d'Odoo V16 # 30 : le module ECOMMERCE

Introduction

This tutorial will guide you through setting up and managing your online store using the Odoo V16 eCommerce module. You will learn how to create product listings, organize your catalog, customize your store's design, manage daily operations, and optimize your search engine visibility.

Step 1: Create Your Database and Launch Your Online Store

• Start by setting up your Odoo environment.
• Create a new database specifically for your eCommerce site.
• Follow the prompts to configure the basic settings for your online store.

Step 2: Modify the Header of Your Online Store

• Navigate to the website settings in Odoo.
• Access the header section and customize it to match your brand.
  • Consider adding your logo, adjusting colors, and changing fonts.
• Preview your changes to ensure everything looks appealing.

Step 3: Create Your First Product Listing

• Go to the eCommerce module and select 'Products'.
• Click on 'Create' to start a new product entry.
• Fill out the product details:
  • Name
  • Description
  • Price
  • Images (upload high-quality photos)
• Save your product entry once all information is filled in.

Step 4: Import Your Product Catalog

• Prepare a CSV file with your product details.
• Use the import feature in Odoo to add multiple products at once.
• Ensure that the columns in your CSV match the required fields in Odoo.

Step 5: Add Media and Create Product Categories

• Navigate to the media section to upload videos and images.
  • Consider adding a YouTube video link to enhance product visibility.
• Create categories for your products to organize them effectively.
  • Go to the 'Categories' section and add relevant categories.

Step 6: Configure Product Functions

• Set up product options such as:
  • Badges (e.g., new, sale)
  • Size variations
  • Mobile view settings
  • Tax settings (e.g., display VAT)
• Adjust the filter positioning for better user experience.

Step 7: Set Up Product Variants

• For products with multiple options (like size or color), configure variants.
• Use the 'Variants' tab in the product settings to add different attributes.

Step 8: Implement Upselling and Manage Stockable Products

• Enable upselling features to suggest related products to customers.
• Manage stock levels for your products to ensure availability.

Step 9: Add Specific Pricing, Payment, and Shipping Options

• Create specific price lists for different customer segments.
• Configure payment methods (e.g., credit card, PayPal).
• Set up shipping methods to offer flexibility to customers.

Step 10: Optimize Product Listings for Search Engines

• Use relevant keywords in product titles and descriptions.
• Add meta descriptions and alt texts for images to improve SEO.
• Regularly update your content to keep it fresh and relevant.

Step 11: Understand the Purchase Journey in Odoo

• Review the back-end processes for order management.
• Familiarize yourself with how orders are processed from the customer's perspective.

Step 12: Create Promotional Codes

• Navigate to the marketing section to create discount codes.
• Define the parameters for your promo codes (e.g., percentage off, expiration date).

Step 13: Translate Your Website and Add Dynamic Content

• Use Odoo's translation features to make your store accessible in multiple languages.
• Incorporate dynamic content to keep the site engaging.

Conclusion

You now have a comprehensive understanding of how to set up and manage your eCommerce store using Odoo V16. By following these steps, you can create a professional and user-friendly online shopping experience. Next, consider exploring additional features within Odoo or reviewing related modules to enhance your store further. Happy selling!