Future of Products Workshop by LCA

How to Build Community-Based Products for Future Success

Step 1: Understand the Changing Landscape of Business

• Business strategies have evolved from mass appeal to community appeal.
• Mainstream products on the internet need to cater to specific communities and subcommunities.

Step 2: Inject Community Appeal into Your Product DNA

• Successful brands have shifted from mass appeal to community appeal for greater impact.
• Ensure your products are purpose-built for specific communities to foster a sense of belonging.

Step 3: Optimize for Connection and Engagement

• Design your products to resonate emotionally and personally with your target community.
• Create opportunities for self-expression, social proof, and identity within the product experience.

Step 4: Validate and Test with the Community

• Use exit surveys and open-ended questions to gather insights from the community.
• Prototype and test features directly with the community to ensure resonance and value.

Step 5: Leverage AI and Technology for Personalization

• Explore AI-driven solutions for tailored experiences and hyper-personalization.
• Utilize new technologies like AR to deepen user engagement and create immersive experiences.

Step 6: Build a Strong Community Around Your Brand

• Focus on creating purpose-built experiences that resonate with your community.
• Offer opportunities for connection, rituals, and shared experiences to strengthen brand loyalty.

Step 7: Foster Engagement with AI Clones and Community Building

• Consider using AI clones for support, engagement, and personalized experiences.
• Build a strong community around your brand by nurturing connections and common goals.

Step 8: Monetize Your Community Through Products and Services

• Convert your community into a product or service that addresses their needs and goals.
• Offer paid memberships, agencies, or exclusive content to monetize your engaged community.

Step 9: Engage with Your Community and Seek Feedback

• Encourage feedback and engagement from your community to tailor your products.
• Stay connected with your audience through social media, newsletters, and community events.

By following these steps, you can create community-based products that resonate with your audience, foster a sense of belonging, and drive long-term success for your brand in the evolving business landscape.