Future of Products Workshop by LCA
2 min read
6 months ago
Published on Apr 24, 2024
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Table of Contents
How to Build Community-Based Products for Future Success
Step 1: Understand the Changing Landscape of Business
- Business strategies have evolved from mass appeal to community appeal.
- Mainstream products on the internet need to cater to specific communities and subcommunities.
Step 2: Inject Community Appeal into Your Product DNA
- Successful brands have shifted from mass appeal to community appeal for greater impact.
- Ensure your products are purpose-built for specific communities to foster a sense of belonging.
Step 3: Optimize for Connection and Engagement
- Design your products to resonate emotionally and personally with your target community.
- Create opportunities for self-expression, social proof, and identity within the product experience.
Step 4: Validate and Test with the Community
- Use exit surveys and open-ended questions to gather insights from the community.
- Prototype and test features directly with the community to ensure resonance and value.
Step 5: Leverage AI and Technology for Personalization
- Explore AI-driven solutions for tailored experiences and hyper-personalization.
- Utilize new technologies like AR to deepen user engagement and create immersive experiences.
Step 6: Build a Strong Community Around Your Brand
- Focus on creating purpose-built experiences that resonate with your community.
- Offer opportunities for connection, rituals, and shared experiences to strengthen brand loyalty.
Step 7: Foster Engagement with AI Clones and Community Building
- Consider using AI clones for support, engagement, and personalized experiences.
- Build a strong community around your brand by nurturing connections and common goals.
Step 8: Monetize Your Community Through Products and Services
- Convert your community into a product or service that addresses their needs and goals.
- Offer paid memberships, agencies, or exclusive content to monetize your engaged community.
Step 9: Engage with Your Community and Seek Feedback
- Encourage feedback and engagement from your community to tailor your products.
- Stay connected with your audience through social media, newsletters, and community events.
By following these steps, you can create community-based products that resonate with your audience, foster a sense of belonging, and drive long-term success for your brand in the evolving business landscape.