Cómo Crear una Campaña de Google Ads | Tutorial 2024 [ACTUALIZADO]

Introduction

This tutorial will guide you through the process of creating a Google Ads campaign from scratch, as updated for 2024. By following these steps, you will learn how to set up your Google Ads account, configure your campaigns, manage your budget, select keywords, write effective ads, and track conversions. By the end of this tutorial, you will be ready to launch your ads and attract potential customers.

Step 1: Create a Google Ads Account

1. Visit the Google Ads website: Go to the Google Ads homepage.
2. Sign in or create an account:
   • If you have a Google account, sign in.
   • If not, click on “Start Now” and follow the prompts to create a new account.
3. Set up your first campaign: You will be guided through the initial campaign setup process.

Step 2: Define Your Campaign Objective

1. Choose your goal: Google Ads allows you to select from various campaign objectives such as:
   • Sales
   • Leads
   • Website traffic
   • Brand awareness
2. Select the right objective: Choose one that aligns with your business aims.

Step 3: Select the Campaign Type

1. Decide on a campaign type: You can choose from:
   • Search Campaigns
   • Display Campaigns
   • Video Campaigns
   • Shopping Campaigns
   • App Campaigns
2. Consider your audience: Select a type that best reaches your target customers.

Step 4: Configure Campaign Settings

1. Set locations: Choose the geographic areas where your ads will appear.
2. Select languages: Specify the languages spoken by your target audience.
3. Audience segments: Define your target audience based on demographics, interests, and behaviors.

Step 5: Choose Keywords

1. Use broad match keywords: Start with keywords that capture a wide range of related searches.
2. Research keywords: Utilize the Google Keyword Planner to find relevant keywords for your campaign.
3. Add negative keywords: Include keywords that you want to exclude to refine your targeting.

Step 6: Write Compelling Ads

1. Create ad copy: Write clear and engaging headlines and descriptions that convey your message.
2. Use call-to-action: Encourage users to take action, such as “Sign Up” or “Call Now”.
3. Ad extensions: Consider adding extensions like site links, call buttons, and location information to enhance your ads.

Step 7: Set Your Budget and Bidding Strategy

1. Determine your budget: Decide how much you want to spend daily or monthly.
2. Choose a bidding strategy: Options include:
   • Manual CPC (Cost Per Click)
   • Maximize conversions
   • Target CPA (Cost Per Acquisition)
3. Monitor performance: Adjust your budget and bidding strategy based on campaign performance.

Step 8: Configure Conversion Tracking

1. Set up conversion tracking: This allows you to monitor the actions users take after clicking your ads.
2. Use Google Tag Manager: If applicable, implement conversion tracking through Google Tag Manager for easier management.
3. Define conversion actions: Specify what constitutes a conversion (e.g., purchases, sign-ups).

Step 9: Enter Billing Information

1. Access billing settings: Go to the billing section in your Google Ads account.
2. Provide payment details: Enter your payment information and select a payment method.
3. Review billing settings: Ensure everything is correct before finalizing.

Conclusion

Congratulations! You have successfully created your Google Ads campaign. Remember to continuously monitor and optimize your ads for better performance. Consider exploring advanced strategies such as retargeting and A/B testing for further improvement. For ongoing learning, refer to additional resources and courses available on Google Ads. Happy advertising!