Rompiendo las REGLAS del Copywriting: de Plantillas a Personalidad

Introduction

This tutorial is designed to help you break away from traditional copywriting templates and embrace your unique personality in your writing. By following these steps, you will learn how to enhance your creativity and connect more emotionally with your audience, moving beyond robotic formulas to create compelling copy.

Step 1: Avoid Common Phrases

• Identify and eliminate phrases that can make your writing sound generic or unoriginal.
• Some examples of phrases to avoid include:
  • "In today's fast-paced world..."
  • "We all know that..."
• Instead, aim for authenticity in your language. Use your own voice and style to resonate with your readers.

Step 2: Understand the Limitations of Templates

• Recognize that while templates can provide a structure, they can also restrict your creativity.
• Templates often lead to predictable content that lacks personality. Instead of relying on them, use them as a starting point but adapt them to reflect your unique voice.

Step 3: Break Free from Formulaic Copywriting

• Acknowledge the pitfalls of sticking rigidly to formulas.
• This can result in copy that feels robotic and fails to engage the audience.
• Focus on crafting messages that evoke emotions and create a connection with your audience. Consider storytelling techniques or personal anecdotes to enhance engagement.

Step 4: Differentiate Between Robotic and Emotional Copy

• Understand the characteristics of emotional copy:
  • It uses sensory language that evokes feelings.
  • It tells a story or shares personal experiences.
• Aim to write in a way that speaks to the human experience, making your audience feel understood and valued.

Step 5: Know When to Use Templates

• While templates can be limiting, there are appropriate times to use them:
  • When you need a quick framework for a new project.
  • For specific types of content where structure is beneficial (like email sequences).
• Use templates as a foundation, but ensure you personalize them to maintain your voice.

Conclusion

To elevate your copywriting, focus on avoiding cliched phrases, understanding the limitations of templates, and crafting emotionally resonant content. By embracing your unique style and knowing when to adapt structures, you can create compelling copy that truly connects with your audience. Consider practicing these steps regularly to refine your skills and develop your distinctive voice in copywriting.