YAMPI Como configurar a tag conversão de compra Google Ads (Rápido e Fácil)

Introduction

In this tutorial, you will learn how to set up a purchase conversion tag in Google Ads using the Yampi platform. This process is essential for tracking the effectiveness of your advertising campaigns and understanding customer behavior on your e-commerce site. By following these steps, you will be able to integrate the conversion tracking seamlessly in just a few minutes.

Step 1: Create a Google Ads Conversion Tag

1. Log into your Google Ads account: Navigate to the Google Ads website and sign in with your credentials.
2. Access the Tools & Settings menu: In the upper right corner, click on the wrench icon to open the Tools & Settings menu.
3. Select 'Conversions': Under the Measurement section, click on 'Conversions.'
4. Add a new conversion action:
   • Click on the + button to create a new conversion action.
   • Choose 'Website' as the source for the conversion.
5. Define the conversion settings:
   • Fill in the details like category (select 'Purchase') and conversion name.
   • Set the value of the conversion (e.g., use the same value for each conversion or different values based on the purchase).

Step 2: Configure the Conversion Tag

1. Choose the tag setup option:
   • Select how you want to install the tag: either manually or using a tag manager.
2. Copy the conversion tracking code:
   • After setting up the conversion, Google Ads will provide you with a snippet of code.
   • Copy this code, as you will need it in the next step.

Step 3: Integrate the Tag into Yampi

1. Log into your Yampi account: Go to the Yampi website and sign in.
2. Access the settings:
   • Navigate to the 'Settings' section on your Yampi dashboard.
3. Find the Google Ads settings:
   • Look for the option related to Google Ads or tracking codes.
4. Paste the conversion tracking code:
   • In the appropriate field, paste the conversion code you copied from Google Ads.
5. Save your changes: Make sure to save the settings to ensure the tag is activated.

Step 4: Test the Conversion Tracking

1. Use Google Tag Assistant: Install the Google Tag Assistant Chrome extension to verify if the conversion tag is firing correctly.
2. Visit your website: Go to your Yampi store and complete a test purchase.
3. Check the Tag Assistant: After completing the purchase, check the Tag Assistant to see if it confirms that the conversion tag was triggered.

Conclusion

You have successfully set up the Google Ads purchase conversion tag on your Yampi store. This integration will help you track conversions and optimize your advertising campaigns effectively. Make sure to monitor your Google Ads account for conversion data and adjust your strategies accordingly. For further learning, explore more resources or tutorials focused on enhancing your online sales and marketing efforts.