L’analyse SWOT en 4 étapes (Exemple et Modèle)

Introduction

This tutorial will guide you through the SWOT analysis process in four clear steps. By the end, you'll understand how to identify your project's strengths, weaknesses, opportunities, and threats, which is crucial for project success. This analysis helps in strategizing and planning effectively, ultimately improving project outcomes.

Step 1: Reflect on Project Objectives and Expectations

• Begin by clarifying the purpose of your SWOT analysis.
• Identify your stakeholders, including clients and end-users.
• Consider the key goals of your project and what you aim to achieve.
• Ask yourself:
  • What are the primary objectives?
  • What outcomes are expected from the project?

Step 2: Conduct Internal and External Diagnostics

• Analyze internal elements (strengths and weaknesses) and external factors (opportunities and threats).
• Use the following methods:
  • Opportunities Study: Identify potential opportunities in the market or environment.
  • PESTEL Analysis: Evaluate Political, Economic, Social, Technological, Environmental, and Legal factors that may impact the project.
  • Risk Matrix: Assess potential risks and categorize them accordingly.

Step 3: Build the SWOT Matrix

• Create a visual representation of your SWOT analysis.
• Organize your findings in a four-quadrant matrix:
  • Strengths: List internal advantages.
  • Weaknesses: List internal limitations.
  • Opportunities: List external possibilities that could benefit the project.
  • Threats: List external challenges that could impede progress.
• Use this matrix to gain insights and understand the relationships between different factors.

Step 4: Define an Action Plan

• Develop priority actions based on your SWOT analysis.
• Use the TOWS matrix to create strategic combinations:
  • S-O: Leverage strengths to capitalize on opportunities.
  • S-T: Use strengths to mitigate threats.
  • W-O: Address weaknesses to take advantage of opportunities.
  • W-T: Create strategies to minimize weaknesses and avoid threats.
• Prioritize these actions based on their potential impact and feasibility.

Conclusion

Conducting a SWOT analysis is essential for effective project management. By following these four steps, you can better understand your project's landscape and develop actionable strategies. Consider using the Business Model Canvas as a complementary tool to further refine your project's value proposition. Download relevant templates and resources provided in the video description to aid your analysis and planning.