More Volatility in Rankings! Core Update Gains Disappear

Introduction

In this tutorial, we will explore the key insights from the Niche Pursuits Podcast episode discussing the recent volatility in Google rankings due to core updates. Understanding these updates is crucial for publishers and SEOs to adapt their strategies effectively. We'll break down the main topics covered, including the core update reversals, Google's spam policy changes, and practical side hustle tips from the hosts.

Step 1: Understand Core Update Reversals

• What are Core Updates?
  Core updates are significant changes made by Google to improve search results. They can dramatically affect website rankings.

• Recent Changes

  • The August Core Update has seen some reversals, meaning that previously affected sites might regain lost rankings.
  • Monitor your website's performance after updates to assess any shifts.

• Actionable Tips

  • Use tools like Google Search Console to track your site's performance.
  • Analyze any substantial traffic changes and adjust your content strategy accordingly.

Step 2: Engage with Google Updates

• Open Letter to Google

  • A recent open letter addressed to Google highlights concerns from the SEO community regarding transparency in updates.
  • Engaging with these discussions can help you stay informed and advocate for clearer communication from Google.

• Actionable Steps

  • Follow SEO discussions on platforms like LinkedIn and Twitter to stay updated.
  • Consider sharing your own insights or experiences regarding Google updates.

Step 3: Adapt to Spam Policy Changes

• Understanding New Spam Policies

  • Google has updated its spam policies to combat misleading practices. Familiarize yourself with these changes to avoid penalties.

• Actionable Tips

  • Review your website for compliance with Google's guidelines.
  • Remove or revise content that may be considered spammy or low-quality.

Step 4: Explore Side Hustle Opportunities

• Jared’s Amazon Influencer Side Hustle

  • Jared discusses his experiences with the Amazon Influencer program, which allows you to earn commissions by promoting products.

• Actionable Steps

  • Consider applying to the Amazon Influencer program if you have a social media following.
  • Share product recommendations to earn commissions.

• Morgan’s Upwork Side Hustle

  • Morgan shares insights about freelancing on Upwork, which can be a lucrative side hustle.

• Actionable Tips

  • Create a compelling Upwork profile showcasing your skills.
  • Start bidding on projects that align with your expertise.

Step 5: Utilize Helpful Tools

• Best Hashtags

  • Use best-hashtags.com to find trending hashtags that can improve your content's reach on social media.

• Thread Reader App

  • Threadreaderapp.com helps to convert Twitter threads into readable articles, making it easier to consume information.

• Actionable Steps

  • Implement trending hashtags in your social media posts to increase visibility.
  • Use the Thread Reader App to recap important information from Twitter.

Conclusion

This tutorial has outlined essential strategies to navigate the recent changes in Google's ranking system and spam policies, as discussed in the Niche Pursuits Podcast. By staying informed about core updates, engaging with Google’s policies, exploring side hustles, and utilizing helpful tools, you can enhance your SEO strategies and diversify your income sources. Consider applying these steps and continuously monitor your website's performance to adapt to the ever-changing digital landscape.