What's New in Social Media Marketing Right Now? October 2024

Introduction

This tutorial outlines the latest updates in social media marketing as of October 2024, based on insights from Latasha James. Staying informed about new features and changes on various platforms is crucial for social media managers and marketers to leverage opportunities effectively.

Step 1: Utilize Instagram's Protected Account Settings

• Instagram has introduced protected account settings specifically for teens.
• Encourage younger users to enable these settings for enhanced privacy.
• Steps to enable:
  1. Go to your profile and tap on the three horizontal lines.
  2. Select Settings and then Privacy.
  3. Toggle on the Protected Account option.

Step 2: Incorporate Instagram’s New Signature Sound

• Instagram has launched a new signature sound to enhance user engagement.
• Use this sound in posts or reels to align with the latest trends.

Step 3: Leverage Facebook’s Creator Payouts

• Facebook has paid content creators $2 billion this year.
• Consider creating engaging content to tap into potential monetization opportunities on Facebook.

Step 4: Maximize Threads’ Extended Edit Window

• Threads has extended its edit window, allowing users more time to refine their posts.
• Take advantage of this feature to ensure your content is polished before sharing.

Step 5: Navigate Threads’ Domain Acquisition

• Threads has acquired a new domain, which may influence its branding and searchability.
• Stay updated on these changes to adapt your marketing strategies accordingly.

Step 6: Understand the Rage Bait Phenomenon on Threads

• Analyze the increase in rage bait on Threads and how it affects audience engagement.
• Focus on creating content that fosters positive interactions rather than sensationalism.

Step 7: Monitor App Download Trends between Threads and X

• Keep an eye on the competitive landscape between Threads and X regarding app downloads.
• Adapt your content strategy based on which platform is gaining traction.

Step 8: Utilize X’s Updated Block Features

• X has implemented changes to its blocking features.
• Familiarize yourself with these updates to manage your online presence effectively.

Step 9: Explore X’s New TV App

• X has released a TV app that may offer new advertising opportunities.
• Consider how you might integrate this platform into your marketing strategy.

Step 10: Implement TikTok’s New Features

• TikTok has rolled out a Delete and Re-Edit feature, allowing users to modify their posts.
• Use this feature to maintain content quality post-publication.

Step 11: Take Advantage of TikTok’s Search Ads

• TikTok has introduced search ads, a new avenue for advertising.
• Explore how to create targeted ads using this feature to reach your audience effectively.

Step 12: Stay Informed on LinkedIn Changes

• LinkedIn has removed Top Voices badges and introduced AI scraping.
• Learn how to turn off AI scraping by adjusting your privacy settings.

Step 13: Utilize YouTube’s Editing Options

• YouTube now allows creators to edit out violations from their videos.
• Keep this feature in mind when managing your video content to maintain compliance.

Conclusion

By staying up-to-date with these social media marketing changes, you can enhance your strategies and engage your audience more effectively. Explore each of these features and updates to maximize your impact across these platforms. For further learning, consider accessing additional resources like the free social media manager starter kit and the Social Media Management Toolbox.