The ULTIMATE Amazon A+ Content Tutorial - Tips, Templates, Do's & Don'ts

Introduction

This tutorial provides a comprehensive guide on creating Amazon A+ Content, also known as Enhanced Brand Content. A+ Content enhances product listings, leading to increased conversion rates and improved search rankings. Whether you're an experienced seller or new to Amazon, understanding A+ Content is essential for brand growth.

Step 1: Understanding A+ Content

• Definition: A+ Content allows sellers to add enhanced visuals and text to their product pages, giving customers more information about the product.
• Benefits:
  • Increases conversion rates by providing detailed product information.
  • Improves product visibility in Amazon search results.
  • Reinforces brand identity and storytelling.

Step 2: What to Include in A+ Content

• Product Features: Clearly highlight the key features and benefits of your product.
• High-Quality Images: Use professional images that showcase the product from different angles.
• Comparison Charts: Include charts that compare your product with competitors to highlight advantages.
• Brand Story: Share your brand’s story to connect emotionally with customers.
• FAQs: Address common customer questions to reduce uncertainty.

Step 3: What Not to Include in A+ Content

• Promotional Language: Avoid overly promotional or salesy language. Stick to informative content.
• Contact Information: Do not include any personal or external contact details.
• Pricing Information: Refrain from including pricing, as this can change frequently.
• Social Media Links: Avoid linking out to external sites or social media.

Step 4: Creating Graphics for A+ Content

• Design Guidelines:
  • Use consistent fonts and colors that align with your brand.
  • Ensure images are high resolution and optimized for web use.
  • Maintain a visually appealing layout with a clear flow of information.
• Tools for Design:
  • Canva: Great for creating A+ Content graphics; consider using provided templates.
  • Other graphic design tools: Explore options like Fiverr for professional designs.

Step 5: Navigating Amazon Seller Central

• Accessing A+ Content:
  • Log in to your Amazon Seller Central account.
  • Navigate to the ‘Advertising’ tab and select ‘A+ Content Manager.’
• Creating A+ Content:
  • Choose a template that suits your product.
  • Upload images, fill out text fields with product details, and arrange your layout.
• Preview and Submit:
  • Preview your content to ensure it looks professional.
  • Submit for review; Amazon will approve or request changes.

Step 6: Premium A+ Content Access

• Eligibility: Determine if your brand qualifies for Premium A+ Content, which offers more sophisticated design options.
• Application Process:
  • Check your brand registry status.
  • Follow Amazon’s guidelines to apply for premium features.

Conclusion

Creating Amazon A+ Content is a vital step for sellers looking to enhance their product listings. By understanding what to include and avoid, utilizing effective design tools, and navigating Seller Central, you can create compelling content that drives sales. Remember to stay updated on Amazon’s guidelines and consider testing different designs and layouts to find what works best for your brand. For further learning, explore tutorials on product research, listing optimization, and scaling your Amazon business.