Ex-YouTube Employee Explains 13 Ways To Grow YouTube Channel

Introduction

This tutorial provides 13 proven strategies to grow your YouTube channel, as shared by an ex-YouTube employee. Whether you are starting fresh or aiming to reach your next milestone, these actionable tips will help enhance your subscriber count, improve viewer retention, and attract a global audience.

Step 1: Optimize Your Call-to-Action

• Create a compelling call-to-action (CTA) that encourages viewers to subscribe.
• Use techniques similar to successful creators like MatPat, who engages viewers effectively.
• Place your CTA mid-video and at the end to increase visibility.

Step 2: Choose the Best Upload Time

• Schedule your video uploads for 10:07 AM instead of 10:00 AM.
• This small adjustment can lead to higher engagement rates as it allows your video to be more prominently featured.

Step 3: Improve iPhone Camera Quality

• Enhance the quality of your videos shot on an iPhone without purchasing new equipment.
• Utilize natural lighting and adjust settings like resolution and frame rate for better output.

Step 4: Follow the First Frame Rule

• The first frame of your video is crucial for retaining viewer attention.
• Make sure it’s engaging and relevant to the content to hook viewers immediately.

Step 5: Implement Batch Production

• Plan and produce multiple videos at once to maintain consistency.
• Schedule releases to ensure a steady flow of content while managing other life commitments.

Step 6: Apply the 5-Video Rule

• Launch your channel with at least five videos to create momentum.
• This strategy helps attract initial subscribers and keeps them engaged with diverse content.

Step 7: Reach a Global Audience

• Tailor your content to appeal to a wider demographic.
• Consider cultural references and trends that resonate globally.

Step 8: Use Memes and Pop Culture References

• Incorporate memes and current pop culture references to engage younger audiences, particularly Gen Z.
• This approach can enhance relatability and shareability of your content.

Step 9: Focus on Retention for YouTube Shorts

• Aim for ideal retention rates to increase the chances of your Shorts going viral.
• Analyze viewer drop-off points and adjust your content accordingly.

Step 10: Utilize Free B-Roll and Stock Resources

• Access free resources for B-roll footage and stock images to enhance your videos.
• Websites like Pexels and Unsplash can provide quality visuals without additional costs.

Step 11: Master Storytelling Techniques

• Engage viewers through effective storytelling, as demonstrated by popular creators like Nas Daily.
• Structure your content to include a clear beginning, middle, and end.

Step 12: Transition from Shorts to Long-Form Content

• Use the audience gained from Shorts to promote longer videos.
• Include links to your longer content in your Shorts descriptions.

Conclusion

Implementing these strategies can significantly enhance your YouTube channel's growth potential. Start by optimizing your call-to-action and scheduling your uploads effectively. Utilize batch production and storytelling techniques to create engaging content. As you grow, focus on reaching diverse audiences and maintaining viewer retention. Follow these steps to set your channel apart and achieve your growth goals.