Policy|Training - How to write a policy brief

Step-by-Step Guide to Writing an Effective Policy Brief

1. Start with a Clear Objective:

   • Before you begin writing your policy brief, define what you want to achieve with it. Identify the key messages you want to convey and the impact you aim to make.

2. Identify Your Target Audience:

   • Understand who the policy makers are that you want to influence with your brief. This could include politicians, civil servants, local councils, charities, community organizations, and the media.

3. Understand Policy Maker Needs:

   • Policy makers are busy individuals who want practical solutions to problems. Your brief should provide clear recommendations based on evidence to address these issues.

4. Structure Your Brief Effectively:

   • Keep your brief concise, well-structured, and written in accessible language. Front-load your key points and include practical ideas for implementation.

5. Craft a Compelling Title:

   • Your title should clearly indicate the focus and purpose of your policy brief. Make it concise and engaging to capture the reader's attention.

6. Write an Engaging Executive Summary:

   • Start with a strong opening that clearly articulates the problem and your proposed solution. Keep it brief, impactful, and focused on the main recommendations.

7. Back Recommendations with Evidence:

   • Support your recommendations with evidence from your research to strengthen your argument and credibility.

8. Consider the Language and Tone:

   • Use clear, accessible language that is free from jargon and tailored to an educated non-academic audience. Keep your sentences concise and to the point.

9. Include Practical Ideas and Solutions:

   • Offer practical suggestions on how your recommendations can be implemented and highlight the benefits for the target audience or beneficiaries.

10. Focus on Impact and Future Actions:

    • Clearly outline the impact of your recommendations and how they can lead to positive change. Provide a roadmap for future actions and implementation steps.

11. Review and Revise Your Brief:

    • After drafting your policy brief, review it for clarity, coherence, and effectiveness. Seek feedback from colleagues or experts to refine and improve your content.

12. Distribute Your Policy Brief:

    • Share your policy brief with relevant stakeholders, policymakers, media outlets, and organizations that can help amplify its reach and impact.

13. Follow-Up and Engagement:

    • Stay engaged with policymakers and stakeholders to ensure your recommendations are considered and implemented. Be proactive in seeking feedback and building relationships.

14. Track and Document Impact:

    • Keep a record of how your policy brief is being used and its impact on decision-making processes. Document any acknowledgments or citations for your work.

15. Continuously Improve and Adapt:

    • Learn from the feedback and outcomes of your policy brief to enhance future communication efforts. Stay informed about policy developments and adapt your approach accordingly.

By following these steps and guidelines, you can effectively craft a persuasive and impactful policy brief that resonates with policymakers and drives positive change in your area of expertise.