BREVO 2025 ¿Cómo HACER tu PRIMERA campaña de WhatsApp MARKETING?

Introduction

In this tutorial, you'll learn how to effectively use Brevo (formerly Sendinblue) to create, manage, and optimize your WhatsApp marketing campaigns. With the increasing popularity of WhatsApp for business communication, this guide will help you leverage this platform to enhance your marketing strategies.

Step 1: Verify Your Business on Facebook

To use WhatsApp Business effectively, ensure your business is verified on Facebook. This is crucial for gaining credibility and accessing advanced features.

• Navigate to the Facebook Business Manager.
• Follow the steps to verify your business information.
• Ensure all details are accurate and up-to-date.

Step 2: Link WhatsApp Business with Brevo

Connecting your WhatsApp Business account to Brevo allows for streamlined communication and campaign management.

• Log into your Brevo account.
• Go to the "Integrations" section.
• Select WhatsApp Business and click on "Connect."
• Follow the prompts to authorize Brevo to access your WhatsApp Business account.

Step 3: Use the WhatsApp Manager in Brevo

The WhatsApp Manager within Brevo helps you handle your messages and campaigns efficiently.

• Access the WhatsApp Manager from the Brevo dashboard.
• Familiarize yourself with the interface, focusing on key features such as message templates and analytics.
• Utilize the analytics tools to track engagement and message performance.

Step 4: Create a WhatsApp Campaign

Launching a WhatsApp marketing campaign involves several key steps.

• Click on "Create Campaign" in the Brevo dashboard.
• Choose WhatsApp as the campaign type.
• Select a campaign template or create your own from scratch.
• Write engaging copy and include any media, such as images or videos.

Step 5: Add Contacts to a Distribution List

To effectively reach your audience, organize your contacts into a distribution list.

• Navigate to the "Contacts" section in Brevo.
• Click on "Create New List" and name your list appropriately.
• Add contacts manually or import them from a CSV file.
• Ensure that you have consent from contacts to receive messages.

Step 6: Schedule a Campaign in Brevo

Timing your messages can significantly impact engagement rates.

• After creating your campaign, select the "Schedule" option.
• Choose your preferred date and time for the campaign to go live.
• Confirm the schedule and make any last-minute adjustments.

Step 7: Manage WhatsApp Templates

Templates are essential for ensuring your messages are consistent and compliant with WhatsApp policies.

• Go to the "Templates" section in Brevo.
• Create new templates by selecting "Add Template."
• Define the message structure, keeping it within WhatsApp's guidelines.
• Submit templates for approval if required.

Conclusion

By following these steps, you can successfully set up and manage your WhatsApp marketing campaigns using Brevo. Start by verifying your business on Facebook, linking your WhatsApp Business account, and creating engaging campaigns tailored to your audience. Remember to utilize Brevo's analytics tools to optimize your strategies further. With these practices in place, you will enhance your marketing efforts and improve customer engagement through WhatsApp.