how I would learn digital marketing (If I could start over)

2 min read 6 months ago
Published on Apr 22, 2024 This response is partially generated with the help of AI. It may contain inaccuracies.

Table of Contents

Step-by-Step Guide to Learning Digital Marketing:

  1. Understand the Basics of Marketing:

    • Research marketing fundamentals for 5-7 days.
    • Learn about marketing concepts, funnels, and the purpose of digital marketing.
  2. Create a Blog or Website:

    • Purchase a domain from a platform like GoDaddy.
    • Use a theme to create a simple website with basic pages like home and contact.
    • Consider using Google Sites for a free website creation option.
  3. Learn HTML Basics:

    • Understand the basics of HTML from websites like w3schools.
    • Familiarize yourself with HTML functionalities for future use in digital marketing.
  4. Become an Expert in a Paid Media Platform (Google Ads Recommended):

    • Enroll in a Google Ads course on Udemy or YouTube.
    • Utilize Google Skill Shop and Help Center for additional learning.
    • Practice creating campaigns in a free Google Ads account to gain hands-on experience.
  5. Design Landing Pages and Learn Design Tools:

    • Design landing pages based on your Google Ads campaigns.
    • Learn design tools like Canva for creating visual content.
  6. Learn Reporting and Analytical Tools (Google Analytics, Microsoft Clarity):

    • Take courses to understand how Google Analytics works.
    • Explore Microsoft Clarity for additional insights into website performance.
  7. Explore the Marketing Ecosystem:

    • Learn about Google Analytics, Google Tag Manager, and Data Studio.
    • Understand how these tools connect in a marketing stack for comprehensive analytics.
  8. Diversify Your Knowledge Across Different Channels:

    • Gain insights into affiliate marketing, social media advertising, and other marketing channels.
    • Understand the formats and strategies for running campaigns on various platforms.
  9. Advance Your Skills and Specialize:

    • Dive into advanced topics like app marketing, programmatic advertising, and email marketing.
    • Consider specializing in a specific area based on your interests and expertise.
  10. Develop Strategic Skills for Media Planning:

    • Learn how to create comprehensive strategies for clients, including media buying and reporting.
    • Focus on developing strategic skills to provide value to businesses and clients.

By following these steps and continuously learning and practicing, you can build a strong foundation in digital marketing and progress towards becoming a successful digital marketer.