how I would learn digital marketing (If I could start over)
2 min read
6 months ago
Published on Apr 22, 2024
This response is partially generated with the help of AI. It may contain inaccuracies.
Table of Contents
Step-by-Step Guide to Learning Digital Marketing:
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Understand the Basics of Marketing:
- Research marketing fundamentals for 5-7 days.
- Learn about marketing concepts, funnels, and the purpose of digital marketing.
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Create a Blog or Website:
- Purchase a domain from a platform like GoDaddy.
- Use a theme to create a simple website with basic pages like home and contact.
- Consider using Google Sites for a free website creation option.
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Learn HTML Basics:
- Understand the basics of HTML from websites like w3schools.
- Familiarize yourself with HTML functionalities for future use in digital marketing.
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Become an Expert in a Paid Media Platform (Google Ads Recommended):
- Enroll in a Google Ads course on Udemy or YouTube.
- Utilize Google Skill Shop and Help Center for additional learning.
- Practice creating campaigns in a free Google Ads account to gain hands-on experience.
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Design Landing Pages and Learn Design Tools:
- Design landing pages based on your Google Ads campaigns.
- Learn design tools like Canva for creating visual content.
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Learn Reporting and Analytical Tools (Google Analytics, Microsoft Clarity):
- Take courses to understand how Google Analytics works.
- Explore Microsoft Clarity for additional insights into website performance.
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Explore the Marketing Ecosystem:
- Learn about Google Analytics, Google Tag Manager, and Data Studio.
- Understand how these tools connect in a marketing stack for comprehensive analytics.
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Diversify Your Knowledge Across Different Channels:
- Gain insights into affiliate marketing, social media advertising, and other marketing channels.
- Understand the formats and strategies for running campaigns on various platforms.
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Advance Your Skills and Specialize:
- Dive into advanced topics like app marketing, programmatic advertising, and email marketing.
- Consider specializing in a specific area based on your interests and expertise.
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Develop Strategic Skills for Media Planning:
- Learn how to create comprehensive strategies for clients, including media buying and reporting.
- Focus on developing strategic skills to provide value to businesses and clients.
By following these steps and continuously learning and practicing, you can build a strong foundation in digital marketing and progress towards becoming a successful digital marketer.