The Lean Writing Method: The Easiest Way To Start Writing Online In 2023

Step-by-Step Tutorial: The Lean Writing Method for Effective Content Creation

1. Identify Your Writing Goal

   • Understand that the goal of the Lean Writing Method is to remove friction from idea generation, publishing, and validation of content.
   • Focus on starting small, gathering data, expanding on successful ideas, and resurfacing top-performing content.

2. Generate Topics to Write About

   • Engage with others to brainstorm topics by dropping ideas in the chat or listing out various topics like self-confidence, persuasion, nature, etc.
   • Utilize a systematic framework to narrow down broad topics into specific ideas to write about.

3. Generate Ideas Using Proven Frameworks

   • Explore different ways to generate ideas such as giving tips, explaining skills, offering recommendations, sharing habits, telling stories, and more.
   • Use a variety of prompts like goals, books, habits, lessons, quotes, insights, and challenges to spark creativity and idea generation.

4. Apply the Two-Year Test

   • Reflect on your unique experiences and circumstances from the past two years to generate a list of topics and ideas to write about.
   • Consider what you have learned, questions you have reflected on, accomplishments, mistakes, habits, and lessons from the previous year.

5. Validate Ideas Through Outlines as Content

   • Publish outlines of your ideas as content, focusing on creating lists of tips, mistakes, examples, and other valuable insights.
   • Use these outlines to test the market demand and gather feedback from readers before investing time in expanding the content further.

6. Expand Content Using Tips, Mistakes, and Examples

   • Expand on each section of your outline by providing tips to overcome challenges, highlighting common mistakes, and offering real-life examples to engage readers.
   • Use these expansion techniques to turn each point in your outline into a standalone piece of content.

7. Create a Content Flywheel

   • Repurpose standalone pieces of content back into the main content asset by linking back to the original thread or article.
   • Utilize this strategy to resurface content, reach a wider audience, and create a continuous cycle of content creation and engagement.

8. Consider Joining Ship 30 for 30

   • If you seek further guidance, accountability, templates, and in-depth strategies for content creation, consider joining the Ship 30 for 30 program in January.
   • Benefit from comprehensive resources, expert guidance, and a supportive community to enhance your writing skills and accelerate your content creation journey.

By following these steps, you can effectively implement the Lean Writing Method to streamline your content creation process, engage your audience, and maximize the impact of your writing efforts.